Senior Customer Marketing Insights Analyst

Edgewell Personal Care Italy S.R.L.

Shelton (CT)

On-site

CLP 10,000,000 - 14,000,000

Full time

46 hours ago
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Job summary

Edgewell Personal Care Italy S.R.L. seeks a Customer Marketing Analyst to generate actionable shopper, customer, and channel insights that drive commercial decisions across assigned channels.

You will analyze promo performance, in-store execution, and sell-out trends to optimize customer marketing strategies and accelerate sales growth. The role requires strong Excel, experience with Nielsen data, and English proficiency, with the ability to translate data into clear recommendations and

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Economics, or related fields.
  • 2–4 years in Customer Marketing, Trade Marketing, Commercial Planning, or Sales Analytics in FMCG.
  • Strong experience in promotional analysis and commercial reporting.
  • Advanced Excel is mandatory; Power BI or similar tools desirable.
  • Experience with Nielsen data (sell-out, distribution, pricing, promo analysis).

Responsibilities

  • Analyze shopper behavior, customer performance, and channel trends to identify growth opportunities.
  • Develop dashboards and reports to track distribution, customer investment, and in-store execution.
  • Evaluate promotional effectiveness (sell-in, sell-out, ROI) and provide post-promotion insights.
  • Support annual promotional grid design by category, channel, and customer with data-driven insights.
  • Collaborate with Sales, Marketing, Supply Chain, Finance, and regional teams to ensure alignment.

Skills

Advanced Excel
English proficiency
Storytelling with data
Data-driven insights

Education

Bachelor’s degree

Tools

Power BI
Nielsen data

Job description

Edgewell Personal Care Italy S.R.L. seeks a Customer Marketing Analyst to generate actionable shopper, customer, and channel insights that drive commercial decisions across assigned channels.

You will analyze promo performance, in-store execution, and sell-out trends to optimize customer marketing strategies and accelerate sales growth. The role requires strong Excel, experience with Nielsen data, and English proficiency, with the ability to translate data into clear recommendations and

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