Senior Influencer Growth Lead — HealthTech

LifeMD, Inc.; Northern (KY); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health care plan

401k retirement plan

Life insurance

Paid time off

Paid holidays

Short-term disability

Training & development

Job summary

LifeMD, Inc. is seeking a Sr. Manager of Influencer Marketing to build, scale, and own creator strategy across Weight Management, Men’s Health, and Women’s Health.

You’ll sourced talent, negotiate rights, and collaborate with Paid Social to drive profitable patient acquisition while ensuring compliance with FTC/FDA guidelines. You will lead a pipeline of creators, manage budgets, and craft compelling briefs that convert while lowering CAC.

Qualifications

• Direct experience managing influencer/creator marketing programs for DTC, subscription, or health brands.
• Campaigns across different demographics with a performance focus, not just engagement.
• Experience negotiating paid usage rights, licensing terms, and allow-listing.
• Background in regulated industries like telehealth or health/wellness.
• Ability to analyze ad data and brief creators to fix leaky funnels.
• Strong negotiation skills with talent managers and agencies.

Responsibilities

• Build and manage LifeMD’s creator roster aligned to WeightCare, Men’s Health, and Women’s Health.
• Source, hire, and maintain relationships with UGC creators, influencers, researchers, and clinicians.
• Negotiate usage rights and enable-listing across platforms.
• Partner with Paid Social to scale top-performing assets via Meta, TikTok, YouTube.
• Write clear creative briefs and test hooks and angles to optimize CAC/ROAS.

Skills

Direct Experience

Vertical Versatility

Performance Focus

Technical Ad Knowledge

Regulated Industry Experience

Data-Driven Approach

Strong Negotiation

Job description

LifeMD, Inc. is seeking a Sr. Manager of Influencer Marketing to build, scale, and own creator strategy across Weight Management, Men’s Health, and Women’s Health.

You’ll sourced talent, negotiate rights, and collaborate with Paid Social to drive profitable patient acquisition while ensuring compliance with FTC/FDA guidelines. You will lead a pipeline of creators, manage budgets, and craft compelling briefs that convert while lowering CAC.