Influencer Marketing Growth Lead (Performance)

LifeMD, Inc.; United States; On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health Care Plan

401k

Life Insurance

Flexible PTO

Paid Holidays

Short Term Disability

Training & Development

Job summary

LifeMD is seeking a Sr. Manager of Influencer Marketing to build, scale, and own our creator strategy across WeightCare, Men's Health, and Women's Health.

You will manage the full pipeline from UGC creators to medical experts, focusing on profitable patient acquisition measured by CAC and ROAS. As a creative strategist and growth operator, you will source talent, negotiate usage rights, set up whitelisting, and collaborate with paid media to test and amplify content across Meta, TikTok, and

Qualifications

• 5+ years managing influencer/creator programs in DTC or health brands.
• Proven ability to scale performance campaigns and reduce CAC.
• Strong negotiation and cross-functional collaboration skills.

Responsibilities

• Build and manage LifeMD's creator roster across key verticals.
• Source, hire, and maintain relationships with creators and medical professionals.
• Negotiate usage rights and manage contracts.
• Partner with Paid Social to scale assets and test creatives.
• Deliver weekly performance and creative learnings.

Skills

Influencer marketing

Creator partnerships

DTC marketing

Health brand experience

Budget management

Tools

Meta

TikTok

YouTube

Job description

LifeMD is seeking a Sr. Manager of Influencer Marketing to build, scale, and own our creator strategy across WeightCare, Men's Health, and Women's Health.

You will manage the full pipeline from UGC creators to medical experts, focusing on profitable patient acquisition measured by CAC and ROAS. As a creative strategist and growth operator, you will source talent, negotiate usage rights, set up whitelisting, and collaborate with paid media to test and amplify content across Meta, TikTok, and