Senior IAP Monetization Manager (Remote)

Crazy Labs Ltd.; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

CrazyLabs is seeking a highly analytical and commercially driven Senior IAP Monetization Manager to own and optimize monetization across our mobile games. You will drive revenue through pricing, offers, bundles, segmentation, personalization, and A/B testing, with a sharp focus on maximizing ARPDAU while preserving a great player experience.

In this role you will define the monetization strategy, build offers, analyze data, run tests, and partner with Product, Analytics, LiveOps, and Development

Qualifications

• 4+ years of mobile gaming monetization experience with a focus on IAP.
• Proven track record of driving IAP revenue growth and KPI improvements.
• Strong understanding of F2P game economies and player psychology.
• Hands-on pricing, offers, bundles, segmentation, and personalization experience.
• Strong analytical skills and experience with A/B testing.
• Advanced Excel/Google Sheets skills and analytics tools experience.
• Commercially minded, creative, proactive, and able to own end-to-end initiatives.

Responsibilities

• Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV.
• Design and optimize in-game offers, bundles, promotions, and pricing strategies.
• Develop player segmentation and personalized offers based on spending behavior, engagement, and progression.
• Identify revenue opportunities through data analysis and player behavior insights.
• Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences.
• Build and execute a monetization roadmap focused on measurable business impact.
• Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements.

Skills

IAP monetization

Pricing strategies

A/B testing

Data analysis

Excel/Sheets

Player segmentation

End-to-end ownership

Tools

Excel

Google Sheets

Analytics tools

SQL

Job description

CrazyLabs is seeking a highly analytical and commercially driven Senior IAP Monetization Manager to own and optimize monetization across our mobile games. You will drive revenue through pricing, offers, bundles, segmentation, personalization, and A/B testing, with a sharp focus on maximizing ARPDAU while preserving a great player experience.

In this role you will define the monetization strategy, build offers, analyze data, run tests, and partner with Product, Analytics, LiveOps, and Development