Senior Healthcare Engagement Strategy Director

Ogilvy Health US; New York (NY); On-site; USD 100,000 - 230,000; Full time

Job summary

Ogilvy Health US is seeking a seasoned Engagement Strategy Director to lead omnichannel engagement for major accounts. You will design connected ecosystems, define channel roles, and create strategic playbooks in collaboration with Brand and Medical Strategy teams.

The role requires data-driven storytelling, strong leadership, and experience mentoring junior strategists. You’ll partner across disciplines to translate insights into patient- and caregiver-focused experiences.

Qualifications

• 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline.
• Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
• A data-driven storyteller - connecting audience behaviors to how we can move and shape them.
• Deep fluency across the omnichannel mix - web, social, display, and CRM (CRM execution not required).
• Experience helping shape content and communications strategy with audience insight.
• Demonstrated experience managing and developing people, with at least one direct report.
• Strong presentation, storytelling, and facilitation skills with a drive to build from scratch.

Responsibilities

• Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display.
• Define audience-inspired channel roles and goals with particular depth in CRM.
• Build engagement strategy playbooks and plans with Brand Strategy and Medical Strategy, plus Analytics teams.
• Serve as the go-to cross-functional partner for engagement strategy with account, creative, and strategy teams.
• Facilitate workshops and journey-mapping sessions that align the whole team.
• Manage and develop one junior strategist, mentoring across the practice.

Skills

Engagement strategy

Omnichannel

Healthcare industry

CRM strategy

Audience insight

Storytelling

Presentation skills

Facilitation

Mentoring

Job description

Ogilvy Health US is seeking a seasoned Engagement Strategy Director to lead omnichannel engagement for major accounts. You will design connected ecosystems, define channel roles, and create strategic playbooks in collaboration with Brand and Medical Strategy teams.

The role requires data-driven storytelling, strong leadership, and experience mentoring junior strategists. You’ll partner across disciplines to translate insights into patient- and caregiver-focused experiences.