HCP Marketing & Field Activation Lead – Neuroscience

Bristol Myers Squibb; Princeton (NJ); On-site; USD 137,000 - 166,000; Full time

Job summary

Bristol Myers Squibb, based near Princeton, NJ, seeks a Senior Manager for HCP Marketing & Promotional Execution (Neuroscience) to translate brand strategy into field-ready experiences. You will drive personal promotion, manage field materials, and collaborate across cross-functional teams to ensure compliant, compelling messaging across outpatient and institutional settings.

The role emphasizes data-driven storytelling, promotional compliance, and leadership in a fast-paced portfolio, with

Qualifications

• 4+ years of pharmaceutical or biotechnology commercial experience with demonstrated accountability for HCP personal promotion, brand marketing, or field activation.
• At least one full product cycle with hands-on experience developing and executing personal promotion programs from brand build through in-market activation.
• Experience developing promotional assets and field-facing print materials in a specialty or CNS environment with high-velocity volume and rigor.

Responsibilities

• Co-lead and contribute to the development and execution of personal promotion tactics across the COBENFY HCP portfolio, ensuring core messaging and brand strategy are translated into field-facing materials.
• Partner with the AOR and cross-functional colleagues to develop and manage the full suite of field-facing promotional print materials, including visual aids and leave-behinds.
• Contribute to messaging architecture and brand storytelling as new clinical data emerges to reflect current narrative across customer settings.
• Serve as a key marketing partner to the field organization for strong messaging pull-through and alignment between brand strategy and sales execution.
• Lead preparation and content development for POA field meetings with clear communication of commercial strategy and promotional tools.
• Facilitate monthly field engagement calls to share strategy updates and align marketing with field execution across outpatient and institutional channels.
• Co-create field training materials with Sales Training to translate promotional frameworks into effective learning experiences.
• Ensure all materials are accurate, compliant, and field-ready ahead of milestones and in-market execution.

Skills

Pharma marketing

HCP promotion

Cross-functional leadership

Project management

Brand storytelling

Field activation

AOR management

Education

BA/BS required

MBA preferred

Tools

Mosaic platform

Job description

Bristol Myers Squibb, based near Princeton, NJ, seeks a Senior Manager for HCP Marketing & Promotional Execution (Neuroscience) to translate brand strategy into field-ready experiences. You will drive personal promotion, manage field materials, and collaborate across cross-functional teams to ensure compliant, compelling messaging across outpatient and institutional settings.

The role emphasizes data-driven storytelling, promotional compliance, and leadership in a fast-paced portfolio, with