Senior GTM & Marketing Operations Lead

TRUEWERK; Denver (CO); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical + dental

401(k) with match

Unlimited PTO

Monthly hybrid work stipend

Annual performance bonus

Job summary

TRUEWERK seeks a Senior Manager of GTM & Marketing Operations in Denver to lead the marketing function’s planning, execution, and scale. You’ll own cross-functional GTM processes, coordinate brand-wide campaigns, and oversee creative traffic management and content production.

Partnering with the CMO and Creative leadership, you’ll build systems, calendars, and SOPs, driving speed, clarity, and accountability across Marketing, Creative, Ecommerce, Sales, and Operations.

Qualifications

• 8+ years of experience in marketing operations, creative operations, production, or related function within a scaling consumer brand.
• Deep expertise in project management, including building systems, workflows, and team coordination across complex, multi-stakeholder initiatives.
• Background overseeing and managing creative production and/or traffic management across digital and physical touchpoints (email, digital, retail, TV, OOH, and emerging channels)
• Experience managing marketing budgets, timelines, and resource allocation at scale, including budget coordination with Finance partners and ownership of digital asset management platforms.
• Proven track record building and optimizing GTM processes in a fast-paced, cross-functional environment spanning multiple channels and stakeholders.
• Expertise with the following platforms: Monday.com, Bynder, Figma, Google Suite.

Responsibilities

• Own and optimize TRUEWERK’s cross-functional GTM process across phases and stage gates, driving impactful product launches and integrated campaign execution.
• Build and manage integrated planning calendars and timelines, ensuring alignment across Marketing, Creative, Ecommerce, Sales, and Operations.
• Establish clear project management frameworks, workflows, communication cadences, and milestone structures that drive accountability and visibility across all channels.
• Partner with stakeholders to define priorities, sequence work effectively, and ensure resources are aligned to business goals.
• Develop and evolve GTM best practices tailored to TRUEWERK—ensuring processes scale with the business while honoring the distinctiveness of our brand and culture.
• Continuously improve processes to increase speed, clarity, and output quality.
• Lead end-to-end marketing operations, including timelines, workback schedules, and prioritization across all initiatives.
• Oversee budget coordination, tracking, and forecasting in partnership with Finance and channel owners; oversee resource allocation across the marketing function.
• Implement and manage tools, systems, and reporting that support planning, execution, and performance visibility—including PM platforms (Monday.com) and digital asset management systems (Bynder).
• Develop and maintain SOPs, identifying opportunities to automate, delegate, or eliminate steps for scalability across a growing, multi-channel business.
• Monitor and report on creative bandwidth, production output, and campaign pipeline to support resourcing and prioritization decisions.
• Support marketing leadership in identifying resources, stakeholders, and timelines associated with key business objectives tied to TRUEWERK’s strategic plan.
• Oversee creative traffic management—ensuring efficient intake, prioritization, and resourcing of all creative work across wholesale, ecommerce, brand, and marketplaces.
• Partner with Creative leadership to manage workflows from brief through final delivery, maintaining quality standards and timelines at every stage.
• Oversee production across campaigns, including photoshoots, video productions, and content creation
• Build and manage livestream and production operations, ensuring seamless execution from planning through broadcast.
• Identify, vet, and manage external agencies, l vendors, freelancers, and production partners to deliver high-quality work on time and on budget.
• Enforce and develop brief and creative request best practices, ensuring clarity and readiness at intake.

Skills

Marketing operations

Project management

Cross-functional teamwork

Budget management

GTM processes

Platform expertise

Tools

Monday.com

Bynder

Figma

Google Suite

Job description

TRUEWERK seeks a Senior Manager of GTM & Marketing Operations in Denver to lead the marketing function’s planning, execution, and scale. You’ll own cross-functional GTM processes, coordinate brand-wide campaigns, and oversee creative traffic management and content production.

Partnering with the CMO and Creative leadership, you’ll build systems, calendars, and SOPs, driving speed, clarity, and accountability across Marketing, Creative, Ecommerce, Sales, and Operations.