Director, Brand Growth & New Initiatives

Gen Digital Inc.; Mountain View (CA); On-site; USD 250,000 - 350,000; Full time

Benefits offered by this job

Flexible working options

Well-being programs

Competitive pay

Job summary

Gen Digital Inc. is seeking a senior marketing leader to drive LifeLock’s growth through brand strategy, product marketing, and major launches.

You will own the marketing roadmap, champion white space opportunities, and secure leadership support for strategic investments while coordinating across global teams and agencies. You will lead GTM for high-impact campaigns, sculpt messaging, and ensure consistency across channels, while applying AI-driven insights to optimize performance and

Qualifications

• 12 or more years across brand marketing, product marketing, integrated marketing, or growth strategy.
• Track record of identifying white space opportunities, modeling market entry, and building business cases.
• Experience pitching senior leadership for incremental budget and resources.
• Experience entering a new category, geography, or audience from scratch.
• Strong financial and analytical instincts with data-driven decision making.
• Proven track record defining or evolving global brand strategy and translating into campaigns.
• Direct ownership of major product launches or brand initiatives.
• Experience leading major brand campaigns and channel expansion.
• Genuine curiosity about AI and ability to apply it to marketing work.

Responsibilities

• Identify opportunities and build a data-driven business case across markets, audiences, and products.
• Own integrated marketing strategy and execution for LifeLock's launches and initiatives.
• Lead GTM planning across direct and indirect channels in collaboration with cross-functional teams.
• Drive operational execution across marketing, product, analytics, regional, and channel teams.
• Manage and develop a global team of 2–3 marketers and improve ways of working.
• Leverage AI and new tools to improve thinking, creation, and execution.

Skills

Brand marketing

Product marketing

Integrated marketing

Growth strategy

Job description

Gen Digital Inc. is seeking a senior marketing leader to drive LifeLock’s growth through brand strategy, product marketing, and major launches.

You will own the marketing roadmap, champion white space opportunities, and secure leadership support for strategic investments while coordinating across global teams and agencies. You will lead GTM for high-impact campaigns, sculpt messaging, and ensure consistency across channels, while applying AI-driven insights to optimize performance and