Senior GTM Change Leader, Ads Strategy & Ops

Amazon; Culver City (CA); On-site; USD 118,000 - 160,000; Full time

Job summary

Amazon Ads is seeking an experienced Change Management Lead to build awareness and knowledge about large-scale changes across product, marketing, and sales teams. You will define strategy, establish channels, and drive leadership alignment with data-driven insights.

The role requires 3+ years in marketing, experience with data and metrics, and a track record of delivering cross-functional programs. This position offers a competitive base salary in the Culver City area and comprehensive Amazon

Qualifications

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Bachelor’s degree
• 3+ years experience in advertising industry

Responsibilities

• Define the change management strategy for both major and ongoing changes, to build awareness and knowledge about changes among product, marketing, sales and other cross-functional teams and the desire in them to adopt the change.
• Help tailor industry frameworks for what great change management looks like, applying them to Amazon Ads
• Establish channels and mechanisms (workshops, webinars, eLearnings, emails, slack, etc.) to execute the change management strategy, and own the change management calendar.
• Continually refine the change management process to improve efficacy.
• Define KPIs for what success looks like and measure the same (e.g. GTM survey)
• Author documents for Director+ leadership audience to drive alignment on strategy and provide periodic performance updates.

Skills

Change management

Data-driven marketing

Executive communication

Cross-functional collaboration

Marketing program execution

Education

Bachelor’s degree

Tools

Excel

Tableau

Job description

Amazon Ads is seeking an experienced Change Management Lead to build awareness and knowledge about large-scale changes across product, marketing, and sales teams. You will define strategy, establish channels, and drive leadership alignment with data-driven insights.

The role requires 3+ years in marketing, experience with data and metrics, and a track record of delivering cross-functional programs. This position offers a competitive base salary in the Culver City area and comprehensive Amazon