Sr. GTM Strategy & Ops Lead, Amazon Ads (Advertising)

Amazon; New York (NY); On-site; USD 130,000 - 185,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon is seeking a seasoned Change Management Leader for Amazon Ads in New York to design and drive the change management strategy across product, marketing, sales, and other cross-functional teams. You will apply industry best practices and articulate the case for change to senior stakeholders.

The role requires 3+ years in advertising, strong data-driven decision making, and the ability to tailor frameworks to Amazon Ads.

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Bachelor's degree.
• 3+ years experience in advertising industry.

Responsibilities

• Define the change management strategy for major and ongoing changes across product, marketing, sales and other cross-functional teams and the desire in them to adopt the change.
• Help tailor industry frameworks for what great change management looks like, applying them to Amazon Ads
• Establish channels and mechanisms (workshops, webinars, eLearnings, emails, slack, etc.) to execute the change management strategy, and own the change management calendar.
• Continually refine the change management process to improve efficacy.
• Define KPIs for what success looks like and measure the same (e.g. GTM survey)
• Author documents for Director+ leadership audience to drive alignment on strategy and provide periodic performance updates.

Skills

Marketing strategy

Data analysis

Public speaking

Cross-functional teamwork

Advertising industry experience

Education

Bachelor's degree

Tools

Excel

Tableau

Job description

Job ID: 10487753 | Amazon.com Services LLC

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads. We constantly seek ways to reinvent and improve our Ads‑wide Go To Market strategy to better serve our customers, and this triggers significant organizational change. We are seeking an experienced professional to drive the change across the Amazon Ads organization. In this highly visible role, you will develop the change management strategy to build awareness and knowledge about the change among product, marketing, sales and other cross‑functional teams and the desire to adopt the change. You will apply industry best practices in change management, authoring documents to outline your strategy and drive leadership alignment on the same. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company.

Key Job Responsibilities

• Define the change management strategy for both major and ongoing changes, to build awareness and knowledge about changes among product, marketing, sales and other cross‑functional teams and the desire in them to adopt the change.
• Help tailor industry frameworks for what great change management looks like, applying them to Amazon Ads
• Establish channels and mechanisms (workshops, webinars, eLearnings, emails, slack, etc.) to execute the change management strategy, and own the change management calendar.
• Continually refine the change management process to improve efficacy.
• Define KPIs for what success looks like and measure the same (e.g. GTM survey)
• Author documents for Director+ leadership audience to drive alignment on strategy and provide periodic performance updates.

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross‑functional marketing programs
• Bachelor's degree
• 3+ years experience in advertising industry

Preferred Qualifications

• 3+ years of change management experience
• 3+ years experience in Product Marketing, or managing GTM process/ operations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

• USA, CA, Culver City - 118,200.00 - 160,000.00 USD annually
• USA, NY, New York - 130,000.00 - 185,000.00 USD annually
• USA, WA, SEATTLE - 118,200.00 - 160,000.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.