Senior Growth Marketing Manager, Web and SEO

Handshake; San Francisco (CA); On-site; USD 148,000 - 185,000; Full time

Job summary

An innovative company is seeking a Senior Growth Marketing Manager to enhance their web presence and drive user engagement. In this pivotal role, you will lead the charge in optimizing website conversion rates and implementing a robust SEO strategy. Your expertise will help shape the user experience, ensuring it reflects the brand's value while driving measurable outcomes. If you have a passion for digital marketing and a knack for analytics, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years of experience in digital and growth marketing with a focus on SEO.
• Proficiency in web analytics tools and A/B testing methodologies.

Responsibilities

• Lead strategy for web conversion rate optimization and SEO.
• Collaborate with cross-functional teams to align website goals with business objectives.

Skills

Digital Marketing

SEO

Web Analytics

A/B Testing

Conversion Rate Optimization

Tools

Google Analytics

SEMrush

WordPress

Optimizely

BigQuery

Job description

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer. As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth. You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace.

Your role

• Lead the strategy and roadmap for web conversion rate optimization, including improvements to site UX, messaging, performance, and experimentation.
• Partner with cross-functional stakeholders across Marketing, Product, and Sales to ensure our website effectively represents all sides of our marketplace and aligns with business goals.
• Own and execute on a comprehensive website SEO strategy, including both technical and content-driven initiatives, to improve search visibility across student, employer, and school audiences.
• Collaborate with Product and Engineering to drive product-led SEO initiatives such as programmatically generated landing pages and scalable, search-optimized site architecture.
• Manage and optimize our app store presence to improve discoverability and downloads of the Handshake mobile app.

Your experience

• 5+ years of experience in digital and/or growth marketing with a strong focus on website conversion optimization and SEO.
• Proficiency in web analytics and performance tools (e.g., Google Analytics, Heap, Amplitude, BigQuery) and in running experiments such as A/B and pre/post tests with statistical rigor, utilizing AB testing tools like Optimizely.
• Hands-on experience with SEO research and monitoring tools like SEMrush or Ahrefs.
• Familiarity with web content management systems (e.g., Webflow, WordPress) and a working knowledge of web development concepts (HTML, CSS).
• Experience working cross-functionally with content marketing, brand and design, web development teams, and third-party SEO or web agencies.
• Bonus: Experience with mobile app store optimization (ASO) strategies and tools.

Compensation range

• $148,000-$185,000 + RSUs