Senior Growth Marketing Manager - Remote

Liberty in North Korea; California (MO); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid sabbatical every 5 years

401k with company match

Life insurance

Generous paid leave

Winter break

Flexible Spending Account

Wellness stipend

Job summary

Liberty in North Korea is seeking a Senior Growth Marketing Manager to own LiNK's marketing automation, paid media, and analytics. You will build and optimize campaigns, ensure reliable data flows, and drive fundraising revenue while expanding our national reach.

This role blends strategic leadership with hands-on execution across ads, automation, segmentation, and reporting. You’ll collaborate with the Annual Fund Team, IT, and designers, and work in a hybrid setup with headquarters in Long

Qualifications

• 5+ years of experience in marketing operations, growth marketing, marketing technology, digital marketing, or a comparable role.
• Hands-on administration experience with a marketing automation platform, Pardot preferred.
• Demonstrated experience building automation, workflows, and integrations.
• Hands-on experience managing paid advertising accounts, including campaign setup, conversion tracking, budget pacing, attribution modeling, and performance reporting.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Strong data skills, including the ability to structure, audit, and interpret digital marketing data, and to communicate findings to non-technical stakeholders.
• Experience with technical and content SEO, including emerging answer-engine optimization.
• Experience with conversion-rate optimization and A/B testing in email, website, and ads.

Responsibilities

• Manage the day-to-day operation of LiNK’s advertising accounts.
• Build, launch, monitor, test, and optimize advertising campaigns focused on growth.
• Build and maintain conversion tracking across all advertising platforms, ensuring accurate attribution from ad click through to form submission, donation, or other conversion events.
• Work with the Assistant Director of Growth to set campaign measurement plans before launch: objectives, target audiences, conversion events, tracking, and reporting.
• Develop and manage advertising strategy, including channel and audience targeting, to drive acquisition and revenue growth.
• Partner with the Marketing & Communications and Annual Fund Team to coordinate campaign launches across advertising, email, website, and other digital channels, aligning timing, messaging, tracking, and conversion paths to drive revenue goals.
• Track spending against approved budgets and flag issues like overspend, limited delivery, and underperforming campaigns.
• Request creative assets needed from graphic designer and filmmaker, including specifications, asset delivery, and versions for testing.

Skills

Marketing ops

Growth marketing

Marketing technology

Digital marketing

Non-profit experience

Tools

Pardot

Google Analytics 4

Google Tag Manager

Salesforce

Webflow

Looker Studio

UTM.io

SEMrush

Job description

Liberty in North Korea is seeking a Senior Growth Marketing Manager to own LiNK's marketing automation, paid media, and analytics. You will build and optimize campaigns, ensure reliable data flows, and drive fundraising revenue while expanding our national reach.

This role blends strategic leadership with hands-on execution across ads, automation, segmentation, and reporting. You’ll collaborate with the Annual Fund Team, IT, and designers, and work in a hybrid setup with headquarters in Long