Senior Growth Marketing Manager

rithumliboard; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Rithum is seeking a Senior Growth Marketing Manager to spearhead digital advertising and client acquisition across online channels, with a strong emphasis on B2B PPC via Google. You will own strategy, execution, ROI, and revenue growth.

Collaborate with creative, product, and analytics teams, embed AI into planning and reporting, and build analytics dashboards to inform campaigns and optimize spend.

Qualifications

• 8+ years in B2B Google search, digital advertising, or growth marketing with ROI results.
• Proficient in Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and related channels.
• Hands-on with Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Proficient in Excel, Salesforce, Looker Studio, Tableau, or Domo for insights.
• Experience measuring brand vs non-brand performance.
• Experience using AI tools to boost productivity and decision-making.

Responsibilities

• Lead paid media strategy and execution to drive client acquisition and ROI.
• Manage campaigns end-to-end across PPC and display networks.
• Monitor budgets, bids, and performance metrics; optimize to ROI.
• Collaborate with content, product, and analytics teams to align strategies.
• Embed AI into planning, analysis, and reporting; share workflows.
• Produce dashboards and regular performance reports for stakeholders.

Skills

B2B PPC

Growth marketing

ROI optimization

Google Ads

Campaign optimization

Data-driven decisions

Tools

Google Analytics

Google Tag Manager

Facebook Business Manager

Looker Studio

Tableau

Domo

Salesforce

Job description

Rithum™ is the world's most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Senior Growth Marketing Manager , you are responsible for spearheading Rithum's digital advertising efforts and driving efficient client acquisition across online channels, with a strong emphasis on B2B Google search engine marketing (PPC). You own performance marketing strategy and execution end to end, partner with creative, product, and analytics teams, and are accountable for ROI, client acquisition, and revenue growth targets.

At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision‑making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.

Responsibilities

Paid Media Strategy & Execution

• Spearhead digital advertising strategy, developing and executing performance marketing plans that drive efficient client acquisition, revenue growth, and ROI targets, with an emphasis on B2B Google search engine marketing (PPC).
• Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
• Execute and manage digital paid media plans for PPC and display on a real‑time bidding platform.
• Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI.
• Deep understanding of content strategy for paid media and be able to work cross‑group collaboratively with the content team and/or agency to outline and deliver needs.

Search Platform Management

• Manage, review, and perform daily account responsibilities for Google Ads and other search platforms.
• Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, audience lists, and other key account metrics.
• Manage the creation of large keyword lists and tie them consistently back to the overall SEM strategy.

Testing, Analytics & Optimization

• Monitor KPIs including click‑through rate, conversion rate across each funnel stage, cost per acquisition, return on ad spend, and lifetime value, and take proactive action to improve campaign performance.
• Conduct A/B and multivariate testing on ad variations, messaging, and targeting parameters to maximize campaign effectiveness.
• Use data‑driven insights to identify optimization opportunities across audience targeting, ad creative, bidding strategies, and landing pages.
• Conduct deep‑drop analysis to answer specific business questions, uncover insights, and recommend improvements to digital marketing strategies and tactics.

Reporting, Collaboration & Innovation

• Build digital marketing analytics dashboards and prepare weekly, monthly, and quarterly performance reports and presentations that communicate results, insights, and recommendations to key stakeholders.
• Collaborate with creative, product, and analytics teams to align and integrate marketing efforts, and manage relationships with external agencies, vendors, and partners to support campaign execution.
• Embed AI into campaign planning, audience analysis, creative testing, and reporting, and share effective prompts and workflows across teams.
• Stay informed about industry trends, best practices, and emerging technologies in growth marketing, and incorporate innovative strategies into campaigns.

Qualifications

Minimum Qualifications

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Hands‑on experience with performance marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Proficiency using analytics tools such as Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights.
• Experience measuring and monitoring performance of brand search keyword campaigns versus non‑brand search campaigns.
• Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision‑making.