Senior Growth Marketing Manager

XCaliber Health; Buffalo (NY); Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Direct access to leadership

Growth ownership

Mission-driven team

Flexible remote work

Job summary

XCaliber Health is hiring a Senior Growth Marketing Manager to drive top-of-funnel and pipeline growth for its Series B+ digital health offerings. You will own campaigns, experiments, and performance marketing tactics across multiple channels, targeting buyers in healthcare tech.

The role emphasizes data-driven decision making, rapid iteration, and collaboration with product, design, and analytics to accelerate revenue growth in a fast-paced startup environment.

Qualifications

• 6-8 years of experience in growth, demand gen, or performance marketing.
• Strong B2B SaaS or digital health background.
• Hands-on with Google Ads, email platforms, LinkedIn (bonus: HubSpot, Clearbit, Apollo).
• Data-driven mindset with strong testing and attribution instincts.
• Comfortable operating independently and iterating in a fast-paced startup environment.
• Familiar with or excited to learn about agentic AI, health tech infrastructure, and EHR data ops

Responsibilities

• Plan, launch, and optimize Omni-channel campaigns (Google Ads, retargeting, LinkedIn where efficient)
• Manage our lead generation funnel — track MQLs, conversion metrics, and lead scoring signals
• Execute and iterate on ABM campaigns and targeted Series B outreach (in partnership with analyst)
• Partner with product marketing to align messaging and landing pages to key buyer segments
• Run A/B tests on ads, emails, and conversion flows to drive cost-efficient lead acquisition
• Build and manage dashboards to track ROI, CAC, and funnel progression
• Support promotion and registration for webinars, in-person micro-events, and macro conferences
• Collaborate with the Head of Marketing, PM, and Design to ship marketing assets that convert

Skills

Growth marketing

Demand gen

Performance marketing

B2B SaaS

Digital health

Google Ads

LinkedIn

Email platforms

HubSpot

Clearbit

Apollo

Data-driven

A/B testing

Tools

HubSpot

Job description

Product Features

• Platform – The Seamless Platform that Powers Real-Time Decision-Making and Automation in Healthcare.
• Data Gateway – ETL++ for Modern Health Data.
• FHIR Resource Catalog – Explore EHR FHIR Integrations.
• Merlin – Your AI Assistant that executes care workflows across scheduling, coordination, follow-up, and more!
• Patient Navigator – AI assistant that helps patients schedule care, manage refills, and stay engaged between visits.

About XCaliber

XCaliber is building the first Agentic Digital Health Platform: enabling real-time decision-making and autonomous workflows. We deliver a virtual digital workforce powered by a seamless and connected platform that includes an Interoperability Gateway (out-of-the-box access to Epic, athena, Elation, eCW, and more), Healthcare Data Fabric, and Agentic Workflows.

Marketing & Sales – Senior Growth Marketing Manager

Locations: Boston, New York, Chicago, San Francisco, Bangalore.

What You’ll Do

You’ll own the execution of campaigns, experiments, and performance marketing tactics that drive top-of-funnel and pipeline growth across Series B+ digital health and health AI buyers.

Key Responsibilities

• Plan, launch, and optimize Omni-channel campaigns (Google Ads, retargeting, LinkedIn where efficient)
• Manage our lead generation funnel — track MQLs, conversion metrics, and lead scoring signals
• Execute and iterate on ABM campaigns and targeted Series B outreach (in partnership with analyst)
• Partner with product marketing to align messaging and landing pages to key buyer segments
• Run A/B tests on ads, emails, and conversion flows to drive cost-efficient lead acquisition
• Build and manage dashboards to track ROI, CAC, and funnel progression
• Support promotion and registration for webinars, in-person micro-events, and macro conferences
• Collaborate with the Head of Marketing, PM, and Design to ship marketing assets that convert

Who You Are

• 6-8 years of experience in growth, demand gen, or performance marketing
• Strong B2B SaaS or digital health background, ideally at Series A–C companies
• Hands‑on with Google Ads, email platforms, LinkedIn (bonus: HubSpot, Clearbit, Apollo)
• Data‑driven mindset with strong testing and attribution instincts
• Comfortable operating independently and iterating in a fast‑paced, startup environment
• Familiar with or excited to learn about agentic AI, health tech infrastructure, and EHR data ops

Bonus Experience

• Experience building early‑stage marketing infrastructure and attribution frameworks
• Familiarity with marketing to technical audiences (product, data, IT buyers)
• Prior exposure to ABM‑style campaigns or outbound sequencing tools

What We Offer

• A rare opportunity to help build a brand and category from the ground up
• Direct access to leadership, ownership of growth levers, and fast learning loops
• Mission‑driven team committed to transforming healthcare using AI
• Flexible remote work and a high‑trust, high‑impact culture

About Us

Our story, mission, and values.

Careers

Join our team and make an impact.