Senior Growth Marketing Manager

RapidSOS; Boston (MA); Hybrid; USD 115,000 - 135,000; Full time

Job summary

RapidSOS is seeking a Growth Marketing Manager to drive customer acquisition and revenue growth through innovative marketing strategies. This role involves developing multi-channel campaigns, optimizing marketing tech tools, and analyzing data to enhance user engagement. Join a mission-driven team dedicated to making a global impact.

Benefits

Competitive salary and benefits

Equity participation

Dynamic work environment

Rapid growth opportunities

Qualifications

• 7+ years of experience in growth marketing or demand generation.
• Proven expertise with key marketing and sales platforms.
• Strong project management skills.

Responsibilities

• Develop and execute multi-channel growth marketing campaigns.
• Analyze user behavior data to identify growth opportunities.
• Collaborate with product teams to implement growth features.

Skills

Analytical skills

Email marketing strategy

Project management

Data-driven decision-making

A/B testing

Growth marketing

Tools

Hubspot

Salesforce

Gainsight

Apollo

Navattic

Job description

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

At RapidSOS, we are empowering safer, stronger communities with faster, data-driven emergency response. In partnership with public safety, RapidSOS created the world’s first intelligent safety platform that securely links life-saving data from 540 million+ connected devices, apps and sensors and 200+ technology partners directly to RapidSOS Safety Agents, 911, and first responders globally. The platform is used by over 21,000+ first responder agencies in six countries and supports 171 million+ emergencies each year. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most.

What this role is about:

You will be a strategic part of the Marketing team focusing on the Public Safety Group. We're seeking a Growth Marketing Manager who can blend strategic marketing know-how with data-driven execution capabilities. This role will sit at the intersection of marketing, analytics, and operations, driving customer acquisition and revenue growth through innovative marketing strategies and tactical implementation.

What you’ll do

• Develop and execute multi-channel growth marketing campaigns to drive customer activation, expansion, retention, and acquisition.
• Fully utilize and optimize the marketing tech stack, including tools and automation to scale growth efforts (Gainsight, Hubspot, Apollo, Salesforce, Navattic)
• Build robust data pipelines and insightful dashboards to monitor marketing performance, identify trends in user behavior, and share actionable insights across the organization to inform our PLG-to-SLG strategy
• Analyze user behavior data to identify growth opportunities and optimize the customer journey, utilizing channels like email, paid media, and in-product advertising
• Collaborate with product & product marketing teams to implement growth features and product-led growth initiatives
• Design and execute A/B tests to continuously improve marketing performance
• Strategically manage marketing automation workflows and sophisticated lead nurturing sequences, with a strong emphasis on email marketing
• Create data pipelines and dashboards to track marketing performance and share insights
• Own key performance metrics including CAC, LTV, conversion rates, and marketing ROI
• Develop and maintain documentation for marketing processes and systems

What we’re looking for in our ideal candidate:

• 7+ years of experience in growth marketing, demand generation, or similar role
• Strong analytical skills with experience using data to drive decision-making
• Proven expertise with key marketing and sales platforms including Hubspot, Apollo, Salesforce, Gainsight, and Navattic
• Demonstrable expertise in email marketing strategy and execution for conversion and engagement.
• Experience with prompt engineering, especially within Clay, Common Room, or Apollo
• Track record of leveraging AI to improve marketing efficiency, personalization, and performance
• Experience with A/B testing methodologies and statistical analysis
• Experience with product-led-growth to sales-lead-growth strategies and tactical execution
• Knowledge of marketing attribution models and funnel optimization
• Strong project management skills and ability to manage multiple initiatives
• Excellent communication skills and ability to work cross-functionally
• Demonstrated ability to identify, implement, and optimize automation and artificial intelligence solutions within marketing workflows and campaigns
• A systems-oriented and data-focused thinker with a passion for building scalable growth engines.

What we offer:

• The chance to work with a passionate team on solving one of the largest challenges globally
• Competitive salary and benefits and equity participation
• A dynamic, fun work environment with a highly talented team
• Rapid growth opportunities

If you're curious to learn more about RapidSOS, you can check out https://rapidsos.com/blog/

Starting pay for a successful applicant will depend on a variety of job-related factors, which may include experience, relevant skills, training, education, location, business needs, or market demands. The salary range for this role is $115,000 - $135,000. This role will also be eligible to receive equity options.

Remote roles / On-Site roles / Hybrid roles

#LI-Remote / #LI-Onsite / #LI-Hybrid

RapidSOS is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

Interested in the role but you don’t meet 100% of the requirements? We’d love to hear from you! We encourage you to apply; we’d be excited to see if your unique skill set and experience could be a match.