Senior Growth Marketing Manager

Splash Inc.; Massachusetts; Remote; USD 130,000 - 170,000; Full time

Job summary

Splash Inc. is seeking a versatile marketing leader to develop and execute go-to-market strategies for fantasy sports products. This remote role involves user acquisition, managing marketing plans, and leveraging AI tools to drive growth. Candidates should have a strong background in data-driven marketing within the sports or gaming sectors, with a focus on collaboration and innovation.

Benefits

Potential equity in the company

Medical, Dental, & Vision Insurance

401K/Retirement options

Flexible PTO

Work-from-home stipend

Qualifications

• Experienced in growth marketing within sports, gaming, or consumer tech.
• Proven success in launching products and scaling user growth.
• Strong analytical skills with a data-driven decision-making approach.

Responsibilities

• Lead go-to-market strategies for new fantasy sports products.
• Utilize AI tools for audience segmentation and campaign optimization.
• Analyze data to derive insights for product positioning and marketing strategy.

Skills

Growth marketing

User acquisition

Data-driven marketing

AI-driven marketing

Analytical skills

Tools

CRM tools

Braze

Job description

About Splash

Splash Sports is the leading sports gaming platform for peer-to-peer contests. We’re a venture-backed startup with investors including Elysian Park Ventures, Acies Investments, and owners of NFL, NHL, MLB, and the Premier League. Our mission is to bring people closer through the gamification of live sports by empowering commissioners, creators, and brands to create contests quickly, automate prize pools, and earn a share of the action—no sportsbook needed.

What Makes Us Special

We are a lean, product-focused team that ships fast, prioritizes compliance, and celebrates successes. Our sales team onboard VIP commissioners, convert creators into revenue partners, and turn casual fans into lifelong players.

The Role

We seek a versatile marketing leader, a true "marketing athlete," to develop and execute go-to-market strategies for our fantasy sports products. You should have experience in user acquisition and engagement across the customer journey, launching new products, managing experimentation, and integrating AI tools to drive growth. Whether your background is in sports, gaming, or consumer tech, if you excel in innovative, data-driven marketing within a collaborative environment, we want to hear from you. This is a remote position for candidates residing in the U.S.

What You'll Do

1. Lead go-to-market strategies for new fantasy sports products, covering awareness, acquisition, retention, and product adoption.
2. Manage comprehensive marketing plans, from strategic planning and content creation to cross-functional execution, ensuring consistency across the customer lifecycle.
3. Utilize AI tools for audience segmentation, CRM marketing, campaign optimization, and analytics-driven decisions.
4. Collaborate with product, engineering, and operations teams to ensure aligned messaging and execution across channels.
5. Develop, test, and refine product messaging through A/B testing, customer surveys, and analytics.
6. Plan and oversee lifecycle marketing initiatives, including email campaigns, newsletters, push notifications, and in-app messages to boost user engagement.
7. Analyze data to derive insights that inform product positioning, messaging, creative strategies, and overall marketing approach.
8. Design and implement growth experiments focused on viral campaigns, growth loops, and conversion rate optimization to accelerate user acquisition and retention.

Who You Are

• Experienced in growth marketing, ideally within sports, gaming, or consumer tech sectors.
• Skilled at managing multiple marketing projects across various business verticals.
• Experience in brand marketing or strategic partnerships is a plus.
• Proven success in launching products and scaling user growth.
• Hands-on with AI-driven marketing or growth tools like predictive analytics, personalization, or automation platforms.
• Deep knowledge of CRM (push, email, transactional), brand, and digital marketing best practices; familiarity with Braze is advantageous.
• Strong analytical skills with a data-driven decision-making approach.
• Excellent communication, leadership, and collaboration skills.
• Comfortable working in a fast-paced startup environment with a flexible schedule, including evenings and weekends aligned with sports calendars.

Compensation & Benefits

We offer a comprehensive package including:

• Annual salary between $130,000 and $170,000, commensurate with experience and skills.
• Potential equity in the company.
• Medical, Dental, & Vision Insurance.
• 401K/Retirement options.
• Flexible PTO.
• Annual retreats and team offsites.
• Work-from-home stipend.
• Frequent company games with cash prizes.
• An exciting opportunity to shape products for millions of fans in the growing fantasy sports industry.

Splash is committed to diversity and inclusion, proudly providing equal employment opportunities regardless of gender, race, religion, or other protected statuses.