Senior Growth Marketing Lead: Meta Ads & Copy — Remote

Clients Blackbox, Inc.; Lewisville (TX); Remote; USD 110,000 - 135,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, messaging, and funnel optimization. You will manage a portfolio of accounts, lead strategy discussions, and drive appointment-based outcomes.

You'll collaborate on copywriting, video script development, and testing strategies, reporting bi-weekly with actionable insights. This role offers remote-friendly conditions and a culture focused on performance and growth.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Ability to manage multiple client accounts and lead client-facing strategy discussions.
• Strong direct-response copywriting skills for ads and video scripts.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Excellent communication, organization, and analytical problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, and variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

Paid media

Meta advertising

Client management

Copywriting

Conversion tracking

Marketing automation

Analytics

Communication

Planning & strategy

Tools

Calendly

Zapier

Meta Ads Manager

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, messaging, and funnel optimization. You will manage a portfolio of accounts, lead strategy discussions, and drive appointment-based outcomes.

You'll collaborate on copywriting, video script development, and testing strategies, reporting bi-weekly with actionable insights. This role offers remote-friendly conditions and a culture focused on performance and growth.