Senior Growth Marketing Lead - Enterprise B2B2C

Chime Enterprise; Northern, New York (KY, NY); Hybrid; USD 150,000 - 208,000; Full time

Benefits offered by this job

Bonus

Equity package

Benefits

Job summary

Chime Enterprise is hiring a Sr. Growth Marketing Manager to own and drive measurable growth outcomes across Chime Enterprise's B2B2C funnel.

You will sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft, owning results and tradeoffs with cross-functional partners. The base salary ranges from $150,000 to $208,000, with eligibility for a bonus, equity, and benefits.

Qualifications

• 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
• Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
• Experience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution.
• Strong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained.
• Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success.
• Strong storytelling and communication skills — able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partners.
• Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with tools like Looker, Braze or Customer.io, and web experimentation platforms; comfort operating in a regulated environment.

Responsibilities

• Own end-to-end growth strategy and outcomes for Chime Enterprise's employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.
• Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing's channel teams.
• Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal.
• Drive performance across the B2B2C funnel — worksite awareness, enrollment, funding, direct deposit, and early retention — with deep ownership of employer landing pages, eligibility flows, and in-product onboarding.
• Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset.
• Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.
• Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships — balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails.
• Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.
• Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live.
• Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.

Skills

Growth marketing

Product marketing

Performance marketing

Experimentation

Analytics

Cross-functional collaboration

Tools

Looker

Braze

Customer.io

Job description

Chime Enterprise is hiring a Sr. Growth Marketing Manager to own and drive measurable growth outcomes across Chime Enterprise's B2B2C funnel.

You will sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft, owning results and tradeoffs with cross-functional partners. The base salary ranges from $150,000 to $208,000, with eligibility for a bonus, equity, and benefits.