Senior Growth & Campaign Manager - Hybrid, Pet‑Friendly

Trupanion; Seattle (WA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

PTO + holidays

Pet health insurance

Casual pet-friendly office

Sabbatical after 5 years

Seattle office perks

Job summary

Trupanion in Seattle seeks a Senior Growth & Campaign Manager to lead organic subscription growth across Refer-a-Friend, Add-a-Pet, and TruTreats programs. You will own the end-to-end strategy, execution, and optimization of multi-channel lifecycle campaigns designed to boost loyalty, increase lifetime value, and reduce customer acquisition cost.

You will manage an editorial calendar, run experiment-driven campaigns, optimize referral tech stacks, and lead a high-performing team to deliver

Qualifications

• 6+ years of progressive experience in growth marketing, lifecycle marketing, or integrated campaign management, with a track record of driving measurable revenue growth.
• Experience scaling referral, loyalty, or multi-product expansion programs within a B2C subscription or SaaS model.
• Demonstrated people management experience with a track record of leading a team to success.

Responsibilities

• Own Member-Led Acquisition: Lead strategy and execution for high-converting referral and expansion loops (Refer-a-Friend, Add-a-Pet).
• Loyalty & Perks Program Management: Drive engagement and retention through TruTreats and local community events.
• Experimentation & Optimization: Conduct ongoing A/B testing across incentives, copy, creative, and channel mix to optimize conversion and ROI.
• Campaign Roadmap: Define and manage the annual promo calendar across Email, SMS, Push, Direct Mail, Paid Social, and In-App.
• Referral Platform Management: Oversee workflow, integration, and performance of the referral platform.
• Cross-Functional Alignment: Partner with Product, Analytics, Creative, and Member Success teams to build seamless journeys.
• Team Management & Mentorship: Lead and develop a growth/campaign marketing team.
• Performance Reporting: Track and report core growth metrics to senior leadership.

Skills

Growth marketing

Lifecycle marketing

Campaign management

Team leadership

Subscription / SaaS

A/B testing

Referral programs

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Braze

Klaviyo

Salesforce Marketing Cloud

Amplitude

Looker

Tableau

Job description

Trupanion in Seattle seeks a Senior Growth & Campaign Manager to lead organic subscription growth across Refer-a-Friend, Add-a-Pet, and TruTreats programs. You will own the end-to-end strategy, execution, and optimization of multi-channel lifecycle campaigns designed to boost loyalty, increase lifetime value, and reduce customer acquisition cost.

You will manage an editorial calendar, run experiment-driven campaigns, optimize referral tech stacks, and lead a high-performing team to deliver