Senior CRM & Lifecycle Marketing Specialist

Trupanion; Seattle (WA); Híbrido; USD 95.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

PTO + holidays

Sabbatical after five years

Pet-friendly office

Pet health insurance for employees'宠物

Descripción de la vacante

Trupanion, a leading pet health insurer in North America, is seeking a Senior Marketing Specialist to join the Digital & Direct Marketing team in Seattle. This role blends strategy with hands-on execution in email and SMS campaigns, focused on driving acquisition and member adoption.

Hybrid work arrangement requires presence in the Seattle office at least 3 days a week. You will develop customer journeys, craft compelling messaging, and continuously optimize campaigns using performance data.

Formación

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4+ years of marketing experience including lifecycle, CRM, email/SMS, or performance marketing.
• Experience building, launching, and optimizing email/SMS campaigns in a marketing automation/CRM.
• Experience with audience segmentation, personalized, triggered communications, and automated customer journeys.
• Experience with A/B testing and using results to improve performance.
• Strong analytical ability to use data to drive decisions and optimize campaigns.

Responsabilidades

• Develop acquisition-focused communication strategies across digital channels, focusing on email and SMS.
• Develop customer journeys and improve existing journeys through timing, sequencing, and messaging.
• Collaborate with eCommerce to align email/SMS experiences with the broader customer journey.
• Write and edit compelling, customer-focused copy for email and SMS.
• Own campaigns from brief to deployment, including build, testing, approvals, and deployment.
• Develop and execute A/B tests across messaging and campaign elements to improve conversions.
• Analyze customer behavior and campaign performance to identify opportunities and optimize communications.
• Monitor campaigns post-launch and take action to improve results.

Conocimientos

Strategic thinking

Data-driven decisions

Copywriting

Fast-paced environment

Project management

Educación

Bachelor's degree in Marketing/Communications/Business

Herramientas

Asana

Excel

Google Analytics

HTML/CSS

Descripción del empleo

Trupanion, a leading pet health insurer in North America, is seeking a Senior Marketing Specialist to join the Digital & Direct Marketing team in Seattle. This role blends strategy with hands-on execution in email and SMS campaigns, focused on driving acquisition and member adoption.

Hybrid work arrangement requires presence in the Seattle office at least 3 days a week. You will develop customer journeys, craft compelling messaging, and continuously optimize campaigns using performance data.