Director, Digital Acquisition & Growth — Hybrid & Equity

Trupanion; Seattle (WA); Hybrid; USD 145,000 - 160,000; Full time

Benefits offered by this job

Full medical benefits

Paid time off & holidays

Pet-friendly office

Job summary

Trupanion is seeking a strategic Director of Digital Acquisition Marketing to lead how we attract, engage, and convert prospective pet parents into Trupanion members. This leader will own digital acquisition across paid media, SEO, email, and SMS, bringing these channels together to create a connected journey from initial interest through enrollment.

This role develops the digital acquisition strategy, identifies opportunities to grow demand, and optimizes channels to drive qualified traffic and

Qualifications

• 5+ years in leadership in digital marketing/acquisition
• Deep experience building paid media strategies across search, social, display
• Experience leading prospect email and SMS strategies with segmentation and optimization
• Strong understanding of acquisition funnels, audience strategy, personalization
• Proven ability to manage large media budgets and drive performance
• Strong analytical skills translating data into actionable strategies
• Experience building and leading high-performing teams and managing agencies

Responsibilities

• Build and execute acquisition plans to expand reach and enrollment
• Identify new audiences, channels, technologies, and growth opportunities
• Own paid media strategy and performance across search, social, display, and emerging channels
• Oversee prospect email and SMS programs including segmentation and testing
• Lead performance-focused roadmap and cross-functional collaboration with eCommerce, Brand, Analytics, MarTech, and Technology

Skills

Leadership

Digital marketing

Paid media

Analytics

Cross-functional collaboration

Budget management

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Trupanion is seeking a strategic Director of Digital Acquisition Marketing to lead how we attract, engage, and convert prospective pet parents into Trupanion members. This leader will own digital acquisition across paid media, SEO, email, and SMS, bringing these channels together to create a connected journey from initial interest through enrollment.

This role develops the digital acquisition strategy, identifies opportunities to grow demand, and optimizes channels to drive qualified traffic and