Senior Growth Campaign Manager

Illumina; Colorado; On-site; USD 108,000 - 162,000; Full time

Benefits offered by this job

Genomics sequencing access

Family planning benefits

Health/dental/vision

Retirement benefits

Paid time off

Job summary

Illumina in Colorado is seeking a Senior Campaign Manager to own the full lifecycle of integrated marketing campaigns for SomaScan, spanning planning, audience segmentation, launch, and optimization.

You will lead paid media strategy across Google, Meta, and LinkedIn, build HubSpot/Pardot workflows, and partner with Product Marketing, Creative, and Sales to drive demand and measurable ROI. This role emphasizes data-driven decision making and cross-functional collaboration.

Qualifications

• 5+ years of related B2B or life sciences marketing experience.
• Experience managing integrated, multi-channel campaigns from planning through optimization.
• Hands-on with marketing automation platforms (HubSpot and/or Pardot).
• Working knowledge of paid media platforms and campaign-level budget management.
• Comfort with A/B testing and landing page optimization.

Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels, ensuring alignment with brand goals and revenue objectives.
• Manage the full campaign lifecycle from planning and audience segmentation to launch, performance tracking and optimization.
• Collaborate with cross-functional teams including Product Marketing, Creative, Sales and Digital to maintain campaign consistency and effectiveness.
• Oversee paid media strategy across platforms such as Google Ads, Meta and LinkedIn, optimizing targeting and creative based on performance insights.
• Utilize HubSpot and Pardot to build workflows, lead nurturing sequences and personalized customer experiences.
• Conduct A/B testing, optimize landing pages and analyze performance using Google Analytics and other tools to boost conversion rates and ROI.
• Monitor key performance indicators, build campaign dashboards and present insights to stakeholders to guide data-driven decisions.

Skills

Multi-channel marketing

Campaign lifecycle management

HubSpot/Pardot expertise

Paid media management

A/B testing

Analytics & dashboards

Cross-functional collaboration

Education

Bachelor's degree or higher

Tools

HubSpot

Pardot

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Job description

Illumina in Colorado is seeking a Senior Campaign Manager to own the full lifecycle of integrated marketing campaigns for SomaScan, spanning planning, audience segmentation, launch, and optimization.

You will lead paid media strategy across Google, Meta, and LinkedIn, build HubSpot/Pardot workflows, and partner with Product Marketing, Creative, and Sales to drive demand and measurable ROI. This role emphasizes data-driven decision making and cross-functional collaboration.