Senior Campaign Manager

Illumina; Boulder (CO); On-site; USD 108,000 - 162,000; Full time

Benefits offered by this job

Health/dental/vision

Paid time off

Genomics sequencing access

Job summary

Illumina is seeking a Senior Campaign Manager to own the full lifecycle of integrated marketing campaigns for SomaScan, spanning planning, audience segmentation, launch, and optimization.

The role leads paid media strategy across Google Ads, Meta, and LinkedIn, uses HubSpot and Pardot to build workflows, and partners with Product Marketing, Creative, Sales, and Digital to maximize ROI and conversion.

Qualifications

• Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
• Experience managing integrated, multi-channel marketing campaigns from planning through optimization, ideally in a B2B or life sciences environment.
• Hands‑on proficiency with marketing automation platforms (HubSpot and/or Pardot), including workflow and lead nurture build.
• Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn) and campaign‑level budget management.
• Comfort with A/B testing, landing page optimization, and web analytics tools (Google Analytics) to drive conversion improvements.
• Strong cross‑functional collaboration skills, with the ability to align Sales, Product Marketing, and Creative around a single campaign plan.
• Ability to build and present clear performance dashboards and translate campaign data into recommendations for stakeholders.

Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels, ensuring alignment with brand goals and revenue objectives.
• Manage the full campaign lifecycle from planning and audience segmentation to launch, performance tracking, and optimization.
• Collaborate with cross‑functional teams including Product Marketing, Creative, Sales, and Digital to maintain campaign consistency and effectiveness.
• Oversee paid media strategy across platforms such as Google Ads, Meta, and LinkedIn, optimizing targeting and creative based on performance insights.
• Utilize HubSpot and Pardot to build workflows, lead nurturing sequences, and personalized customer experiences.
• Conduct A/B testing, optimize landing pages, and analyze performance using Google Analytics and other tools to boost conversion rates and ROI.
• Monitor key performance indicators, build campaign dashboards, and present insights to stakeholders to guide data‑driven decisions.

Skills

Integrated marketing

Campaign management

Analytics

Cross-functional collaboration

A/B testing

Landing pages

ROI optimization

Marketing strategy

Education

Bachelor's degree

Tools

HubSpot

Pardot

Google Ads

Meta

LinkedIn

Job description

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The Senior Campaign Manager owns the full lifecycle of integrated marketing campaigns for SomaScan, from planning and audience segmentation through launch, performance tracking, and optimization. This role sits at the execution center of Digital and Growth Marketing, translating brand and revenue objectives into campaigns that run across digital and traditional channels, and is the primary owner of paid media strategy and HubSpot-based campaign workflows. The role works cross-functionally to keep campaigns consistent and effective, and is accountable for the data measuring success.

Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels, ensuring alignment with brand goals and revenue objectives.
• Manage the full campaign lifecycle from planning and audience segmentation to launch, performance tracking, and optimization.
• Collaborate with cross‑functional teams including Product Marketing, Creative, Sales, and Digital to maintain campaign consistency and effectiveness.
• Oversee paid media strategy across platforms such as Google Ads, Meta, and LinkedIn, optimizing targeting and creative based on performance insights.
• Utilize HubSpot and Pardot to build workflows, lead nurturing sequences, and personalized customer experiences.
• Conduct A/B testing, optimize landing pages, and analyze performance using Google Analytics and other tools to boost conversion rates and ROI.
• Monitor key performance indicators, build campaign dashboards, and present insights to stakeholders to guide data‑driven decisions.

Requirements

• Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
• Experience managing integrated, multi-channel marketing campaigns from planning through optimization, ideally in a B2B or life sciences environment.
• Hands‑on proficiency with marketing automation platforms (HubSpot and/or Pardot), including workflow and lead nurture build.
• Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn) and campaign‑level budget management.
• Comfort with A/B testing, landing page optimization, and web analytics tools (Google Analytics) to drive conversion improvements.
• Strong cross‑functional collaboration skills, with the ability to align Sales, Product Marketing, and Creative around a single campaign plan.
• Ability to build and present clear performance dashboards and translate campaign data into recommendations for stakeholders.

The estimated base salary range for the Senior Campaign Manager role based in the United States of America is: $107,700 - $161,500. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. The range reflects long‑term growth in the role; therefore, most candidates are hired between the minimum and middle of the range. Placement depends on experience, skills, location, and internal equity. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero‑net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility.

We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.

Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws.

Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process.

If you require accommodation to complete the application or interview process, please contact [e-mail].

To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants.

This role is not eligible for visa sponsorship.

The potential of genomics to change the world is unparalleled. At Illumina, we are leading the way. Our technology empowers researchers and clinicians globally to improve cancer treatments, change the course of diseases, protect the environment, and fight food insecurity. We are made up of dedicated professionals, all‑in on creating a better world – and we need every skill set on our path to making genomics useful for all.

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• All legitimate Illumina career opportunities are posted on the Illumina Careers website.
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• Illumina does not extend employment offers without a formal interview process.
• Official recruiting communications will come from authorized Illumina email addresses ([e-mail]).
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