Senior Growth Analytics Lead, Marketing & Product

Everwise Credit Union; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

Everwise Credit Union is seeking a Sr. Marketing + Product Performance Analyst to lead performance measurement and insight development across marketing, product, and business performance.

You will design scalable reporting systems, develop performance frameworks, and translate data into actionable recommendations. You will partner with Marketing, Product Strategy, Data & Analytics, and BI to define requirements, build dashboards, run forecasts, and support strategy, campaigns, and member

Qualifications

• Bachelor’s degree in marketing, business analytics, data analytics, business administration, finance, economics, statistics, or a related field.
• 5+ years of experience in marketing analytics, product analytics, business analytics, data reporting, business intelligence, or related analytical role.
• Experience building dashboards, scorecards, recurring reports, or performance summaries that communicate insights to business stakeholders.
• Experience analyzing marketing, product, member, digital, campaign, customer, or financial services data.
• Experience developing forecasts, performance projections, scenario analyses, or other forward‑looking models that support business planning and decision‑making.
• Working knowledge of data visualization, spreadsheet analysis, reporting tools, and performance measurement methodologies.
• Credit union, banking, financial services, or regulated industry experience preferred.

Responsibilities

• Design, build, maintain, and improve performance reporting, dashboards, and scorecards that measure marketing campaigns, products, channels, member experiences, and growth initiatives.
• Translate objectives into performance frameworks, metrics, KPIs, benchmarks, and success measures for planning, optimization, and growth.
• Analyze marketing performance across acquisition, engagement, conversion, retention, cross-sell, and lifecycle initiatives for insights.
• Identify trends, opportunities, and risks; develop data-informed recommendations for decisions.
• Evaluate product performance across the member lifecycle to inform marketing strategies and growth opportunities.
• Collaborate with Data & Analytics to define data requirements and maintain data quality in reporting.
• Develop forecasts, performance projections, and scenario analyses to support goal setting and allocation.
• Perform research on markets, competitors, members, products, and trends to identify opportunities.
• Partner with marketing and product teams to provide actionable insights for campaigns and segmentation.
• Collaborate on experiments, A/B tests, pilots, and test-and-learn initiatives; measure outcomes against goals.
• Deliver timely, accurate reporting and insights for campaign reviews, executive updates, and strategic planning.
• Develop data visualizations and narratives to clearly communicate performance results.
• Explore new data sources and tools to enhance measurement and attribution.
• Stay informed on marketing analytics, product analytics, and BI practices.

Skills

Marketing analytics

Product analytics

Dashboards

SQL

Data visualization

Data storytelling

Forecasting

A/B testing

Education

Bachelor’s degree

Tools

Power BI

Looker Studio

Tableau

GA4

HubSpot

Job description

Everwise Credit Union is seeking a Sr. Marketing + Product Performance Analyst to lead performance measurement and insight development across marketing, product, and business performance.

You will design scalable reporting systems, develop performance frameworks, and translate data into actionable recommendations. You will partner with Marketing, Product Strategy, Data & Analytics, and BI to define requirements, build dashboards, run forecasts, and support strategy, campaigns, and member