Senior Growth Analytics Lead

Embedded Shishya; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Power Digital in the United States is seeking a senior Marketing Analytics and Measurement lead to manage a book of client accounts, develop modern measurement strategies, and mentor a team of analysts. You will design MMM/MMT experiments, analyze large datasets in R, Python, and SQL, and translate results into actionable guidance for senior stakeholders.

You will collaborate with account teams to drive growth, maintain client satisfaction, and continuously improve measurement processes using

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 6+ years of Marketing Analytics and Measurement.
• 3+ years of agency experience.
• Proficiency in R, Python, and SQL.
• Experience with ETL tools such as Funnel.io and Fivetran.
• Strong business acumen with ability to translate quantitative data into actionable insights.

Responsibilities

• Manage overall measurement strategy for a book of clients, including MMM, MMT, and customer analysis.
• Utilize large data sets to identify performance insights using R, SQL, and Python.
• Collaborate with account teams and clients to develop long-term strategic relationships and client satisfaction.
• Present advanced measurement methodologies clearly to internal and external teams.
• Ensure insights are actionable and tied to client business goals.
• Mentor and develop Measurement Analysts to elevate analytical rigor and deliverables.

Skills

Data analysis

Statistics

Communication

Leadership

Statistical modeling

Experiment design

Education

Bachelor's degree in Marketing or related field

Tools

R

Python

SQL

Funnel.io

Fivetran

Job description

Power Digital in the United States is seeking a senior Marketing Analytics and Measurement lead to manage a book of client accounts, develop modern measurement strategies, and mentor a team of analysts. You will design MMM/MMT experiments, analyze large datasets in R, Python, and SQL, and translate results into actionable guidance for senior stakeholders.

You will collaborate with account teams to drive growth, maintain client satisfaction, and continuously improve measurement processes using