Senior Growth & Activation Product Manager - Remote

Justremote; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Remote-first

Unlimited PTO

Flexible location

Healthcare coverage

401k & bonus

Dietitian sessions

Job summary

Foodsmart is seeking a results-driven Activation Product Manager to lead a cross-functional pod across Engineering, Design, Data, and Marketing to boost the share of members who complete a first visit.

In this role you will own the Activation roadmap from discovery through launch, define funnel metrics by channel and segment, run disciplined experiments, shape incentives, and align messaging with marketing while enabling rapid technical evolution.

Qualifications

• 5+ years in product management, growth, activation, or lifecycle marketing.
• Proven ability to move funnel metrics via experimentation.
• Hands-on with messaging channels (SMS, email, push).
• Knowledge of consent and privacy requirements such as TCPA and HIPAA.
• Strong analytical skills with familiarity of analytics tooling.
• Metrics-driven and optimization-focused.
• Excellent communication skills.
• Commercially minded.
• Tech-savvy and hands-on.
• Empathetic toward members.

Responsibilities

• Own the Activation roadmap from discovery through launch and iteration.
• Define and track funnel metrics by channel, client, and member segment.
• Lead a disciplined experimentation program with clear hypotheses and fast readouts.
• Shape member incentive strategy end-to-end.
• Tie incentives to unit economics including cost per activated member and downstream visits.
• Collaborate with marketing to shape messaging across channels.
• Drive technical enablement to support strategic evolution.

Skills

Product management

Growth

Activation

Lifecycle marketing

Experimentation

Messaging channels

SMS

Email

Push

Privacy & consent

Analytical tooling

Communication

Commercial mindset

Hands-on with technology

Empathy for members

Job description

Foodsmart is seeking a results-driven Activation Product Manager to lead a cross-functional pod across Engineering, Design, Data, and Marketing to boost the share of members who complete a first visit.

In this role you will own the Activation roadmap from discovery through launch, define funnel metrics by channel and segment, run disciplined experiments, shape incentives, and align messaging with marketing while enabling rapid technical evolution.