Senior Growth Activation Lead

Bloomingdale's; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Bloomingdale’s is seeking a Senior Manager, Customer Growth Activation to translate growth strategy into actionable initiatives across Merchandising, Stores, Marketing, Loyalty, Digital, Product & Technology, Operations, Supply Chain and Finance.

You will lead planning, governance, and activation of enterprise initiatives, partnering with senior leaders to secure funding, define success metrics, and deliver measurable customer and business outcomes.

Qualifications

• 7+ years of experience in strategy, program management, consulting, business transformation, customer strategy, or related fields.
• Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
• Strong business case development, financial analysis, and strategic planning capabilities.
• Experience translating strategy into execution and delivering measurable business results.
• Exceptional communication, stakeholder management, and executive presentation skills.
• Strong analytical mindset with the ability to synthesize information and drive decision-making.
• Retail, customer strategy, marketing, loyalty, digital, or omnichannel experience preferred.

Responsibilities

• Translate customer growth strategies and behavioral objectives into actionable initiatives, programs, and roadmaps.
• Identify and prioritize opportunities that accelerate customer growth and support enterprise objectives.
• Ensure initiatives are aligned to defined customer behavior changes, growth priorities, and business goals.
• Develop business cases to support investment decisions and strategic initiatives.
• Quantify customer impact, business value, costs, risks, and resource requirements.
• Partner with Finance, Analytics, and business leaders to validate assumptions and expected outcomes.
• Secure stakeholder alignment, funding, and resource commitments for approved initiatives.
• Partner across Merchandising, Stores, Marketing, Loyalty, Digital, Product & Technology, Operations, Supply Chain, and Finance to align priorities, requirements, and execution plans.
• Drive alignment and resolve challenges across teams to ensure successful delivery of customer growth initiatives.
• Establish governance, accountability, and success measures for key initiatives.
• Serve as the accountable owner for strategic cross-functional initiatives where ownership is unclear or distributed across multiple teams.
• Define initiative scope, business requirements, success metrics, timelines, and implementation plans.
• Lead initiatives from concept through execution, ensuring milestones, dependencies, and risks are actively managed.
• Monitor performance and ensure initiatives achieve intended customer and business outcomes.
• Maintain visibility into the portfolio of customer growth initiatives and corresponding business outcomes.
• Track progress against milestones, customer objectives, and financial commitments.
• Identify risks, recommend corrective actions, and elevate issues as needed.
• Partner with Portfolio & Program Management to support roadmap planning, prioritization, and executive reporting.

Skills

Strategy

Program management

Cross-functional influence

Financial analysis

Executive communication

Stakeholder management

Retail / omnichannel experience

Job description

Bloomingdale’s is seeking a Senior Manager, Customer Growth Activation to translate growth strategy into actionable initiatives across Merchandising, Stores, Marketing, Loyalty, Digital, Product & Technology, Operations, Supply Chain and Finance.

You will lead planning, governance, and activation of enterprise initiatives, partnering with senior leaders to secure funding, define success metrics, and deliver measurable customer and business outcomes.