Senior Paid Media Manager, SEM & High Intent

Groundworks

Irving (TX)

On-site

USD 125,000 - 155,000

Full time

14 days+

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Benefits offered by this job

Ownership opportunities

Training programs

Competitive pay

Benefits package

Top Workplace culture

Job summary

Groundworks, a North America’s foundation repair leader, seeks a Senior Paid Media Manager of SEM & High Intent Media to own and optimize campaigns across search platforms daily. You will design tests, manage bids, and adjust strategies based on real-time performance, partnering with the Director and analytics teams.

You will build and refine audience signals, track conversions with UTM tagging, and ensure clean account structure while driving KPI growth across high-intent channels.

Qualifications

4+ years hands-on paid search with Google Ads including Performance Max
Expert knowledge of Google Ads architecture, Smart Bidding, and keyword strategy across match types
Proven ability to deliver KPIs at scale
Strong analytics including Google Analytics, UTM tagging, conversion tracking, and attribution modeling
Experience designing and executing structured A/B and multivariate tests
Excellent organizational skills across multiple accounts and deadlines
Strong written and verbal communication for senior stakeholders
Experience with Microsoft Advertising preferred
Google Ads certification is a plus

Responsibilities

Build campaigns, ad groups, and ads directly within Google Ads and Microsoft Ads from account structure to keyword research
Own day-to-day execution across Paid Search, Local Services Ads, Demand Gen, and PMax with platform changes as needed
Log in daily to manage bids at keyword to asset group level and adjust bid strategies based on performance
Mine search term reports to harvest new keywords, add negatives, and keep structure clean
Design, launch, and manage a continuous testing roadmap across ad copy, assets, audience signals, and bidding strategies
Build and refine audience signals and asset groups (remarketing, customer match, in-market/affinity) and apply them within campaigns
Manage day-to-day budget pacing across high-intent channels, adjusting caps and scheduling
Take extreme ownership of campaign performance and make in-platform changes proactively
Set up and maintain conversion actions, UTM tagging, and campaign naming conventions
Build and maintain automated rules and scripts to manage bids, budgets, and QA
Partner with Director of SEM & High Intent Media to align testing priorities and targets
Translate insights into concrete in-platform bid, budget, and targeting changes
Monitor auction insights and competitive activity; adjust strategy ahead of shifts
Diagnose and resolve tracking or conversion discrepancies at the platform level
Stay current on new platform features and test what works
Maintain clean, well-documented account structure and testing logs
Report to work on time and perform other duties as assigned

Skills

Paid search

Google Ads

Bidding strategies

Campaign management

Analytics

Tools

Microsoft Advertising

GA4

UTM tagging

Job description

Ready to build your future? We’re Groundworks, North America’s leading foundation repair and water management specialist. We’re more than a company - we’re a team driven by purpose. As a Top Workplace, we’re looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home.

But what makes us a great place to work? Here, you’ll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands‑on training, advancement opportunities, and the chance to make a real impact every day.

Join us and lay the foundation for your success.

Job Purpose

The Senior Paid Media Manager of SEM & High Intent Media who lives inside the ad platforms every day. This person will take extreme ownership of building campaigns, adjusting bids, designing tests, mining search term reports, and making in‑platform changes multiple times a day. This role owns execution across search and other high‑intent channels (e.g., paid search, Local Services Ads, Demand Gen, and PMax). This role will work in close partnership with the Director of SEM & High Intent Media as well as the broader performance marketing team and their media decisions feed their testing and funnel work, and their conversion and attribution insights shape how you buy.

Duties and Responsibilities

Build campaigns, ad groups, and ads directly within Google Ads and Microsoft Ads — from account structure through keyword research, match types, and negative keyword lists
Own day‑to‑day execution across Paid Search, Local Services Ads, Demand Gen, and PMax, making platform changes when needed
Log in daily to manage bids at the keyword, ad group, campaign, and asset group level, adjusting manual or automated bid strategies based on real‑time performance
Mine search term reports on an ongoing basis to harvest new keywords, add negatives, and keep account structure clean and spend efficient
Design, launch, and manage a continuous testing roadmap across ad copy, creative assets, audience signals, and bidding strategies — treating testing as a core part of the role, not an occasional exercise
Build and refine audience signals and asset groups (remarketing, customer match, in‑market/affinity) and apply them directly within Demand Gen and PMax campaigns
Manage day‑to‑day budget pacing across all high‑intent channels, adjusting caps, allocations, and dayparting/ad scheduling by hand as performance shifts
Take extreme ownership of campaign performance — proactively identifying underperformance and making the necessary in‑platform changes without waiting for direction
Set up and maintain conversion actions, UTM tagging, and campaign naming conventions directly within the ad platforms
Build and maintain automated rules and scripts to manage bids, budgets, and QA at scale
Partner closely with the Director of SEM & High Intent Media to align testing priorities, channel strategy, and performance targets
Translate conversion, attribution, and funnel insights from the Director and broader analytics team into concrete in‑platform bid, budget, and targeting changes
Monitor auction insights, impression share, and competitive activity across channels, adjusting strategy ahead of shifts rather than reacting after the fact
Diagnose and resolve tracking or conversion discrepancies at the platform/tag level, escalating to analytics or engineering only when a deeper fix is required
Stay current on new platform features, bid strategies, and ad formats (especially within Demand Gen and PMax, given their pace of change) and be among the first to test and adopt what works
Maintain clean, well‑documented account structure and testing logs so decisions and results are traceable over time
It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
Perform other duties as necessary or assigned.

Qualifications

4+ years of hands‑on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping, Performance Max, and the Google ecosystem broadly.
Expert‑level command of Google Ads campaign architecture, Smart Bidding strategies, and keyword strategy across match types.
Proven track record of delivering against performance KPIs at scale
Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling.
Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results.
Excellent organizational skills — you manage multiple accounts, deadlines, and workstreams simultaneously with precision and without things slipping.
Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders.
Experience with Microsoft Advertising (Bing) and/or media channels is preferred.
Google Ads certification is a plus

Working Conditions

This role will sit in our corporate office in Irving, TX.
The salary range for this role is $125,000-$155,000. Salary is based on experience.
Regular use of computers, telephones, and standard office equipment.
Fast‑paced work environment requiring frequent interaction with customers, internal departments, and field personnel.
May require flexibility in work hours to support multiple North American time zones.
Frequent interruptions and changing priorities requiring adaptability and effective time management.
High volume of communication through phone, email, messaging platforms, and scheduling systems.
May require occasional work outside standard business hours to support field operations and customer needs.

What We Provide