Senior Paid Search Manager — High-ROI Lead Gen, LA

DirectedLINK; Los Angeles (CA); Vor Ort; USD 160.000 - 190.000; Vollzeit

Zusammenfassung

DirectedLINK, a fast-growing personal injury law firm, is seeking a Senior PPC Manager to own end-to-end PPC performance. This role involves optimizing paid acquisition systems and improving lead quality and case acquisition outcomes.

The ideal candidate will have over 9 years of PPC experience, mastery of Google Ads and Performance Max, and strong analytical skills. Competitive compensation is offered with a focus on ROI-driven campaigns.

Qualifikationen

• 9+ years hands-on PPC experience in high-budget, ROI-driven environments.
• Expert-level proficiency in Google Ads and related platforms.
• Demonstrated ability to improve cost-per-case and lead quality.

Aufgaben

• Manage and optimize PPC campaigns across multiple channels.
• Analyze and report on lead and funnel performance.
• Train new staff on marketing systems and workflows.

Kenntnisse

PPC experience

Google Ads mastery

Performance Max experience

Lead Quality Improvement

Cost-per-case management

Salesforce integration

Analytical Skills

Tools

Google Ads

CallRail

Zapier

GA4

Jobbeschreibung

DirectedLINK, a fast-growing personal injury law firm, is seeking a Senior PPC Manager to own end-to-end PPC performance. This role involves optimizing paid acquisition systems and improving lead quality and case acquisition outcomes.

The ideal candidate will have over 9 years of PPC experience, mastery of Google Ads and Performance Max, and strong analytical skills. Competitive compensation is offered with a focus on ROI-driven campaigns.