Senior Global Media Planner (Remote)

Sony Playstation; San Mateo (CA); On-site; USD 103,000 - 138,000; Full time

Job summary

Sony Interactive Entertainment is seeking a Senior Media Planner for a 6‑month contract; remote considered. The role supports PlayStation’s Global Media team, translating strategies into tactical plans across hardware and software campaigns.

You will lead agency partners, drive planning workflows, and deliver campaigns that balance brand impact with business performance, using AI‑enabled insights and rigorous measurement.

Qualifications

• 8+ years of paid media, integrated media planning, or digital marketing experience.
• Experience planning and managing large-scale global or multi-market paid media campaigns.
• Deep expertise across digital media channels including programmatic, paid social, paid search, online video, and emerging media.
• Demonstrated ability to lead agency partners, evaluate recommendations, and influence strategic media decisions.
• Strong understanding of media planning fundamentals, including audience strategy, channel mix, reach and frequency, pacing, optimization, and measurement.
• Experience managing complex campaign timelines, budgets, creative workflows, and stakeholder approvals.
• Excellent analytical, project management, and communication skills with the ability to translate complex information into clear recommendations.
• Demonstrated AI proficiency, with the ability to effectively leverage AI to improve productivity, accelerate analysis, strengthen decision-making, and enhance the quality of work.
• Advanced PowerPoint and Excel skills, with experience using media reporting tools, campaign trackers, and planning documentation.

Responsibilities

• Own end-to-end planning and activation workflows for assigned global paid media campaigns across PlayStation hardware and software titles.
• Translate approved media strategies into tactical media plans while proactively identifying risks, opportunities, and tradeoffs.
• Evaluate media recommendations across channels, markets, and audiences, providing clear rationale and optimization recommendations.
• Shape integrated tactical media plans that translate strategy into effective campaign execution across markets and channels.
• Partner with internal stakeholders and agency teams to develop media plans that align with marketing objectives and audience strategies.
• Drive tactical media plans through stakeholder review and approval, building alignment and addressing feedback throughout the planning process.
• Own creative readiness for campaign launch, coordinating specifications, asset delivery, trafficking requirements, and landing page inputs with agency partners.
• Lead day-to-day agency engagement, providing direction, resolving executional issues, and holding partners accountable for delivery.
• Serve as a trusted media advisor to cross-functional stakeholders, providing recommendations on channel strategy, audience planning, measurement, and emerging media opportunities.
• Lead campaign performance reviews in partnership with agency and internal teams, translating results into actionable recommendations that improve future planning and investment decisions.
• Drive continuous improvement across planning workflows, campaign documentation, approval processes, and stakeholder communications.
• Identify opportunities to simplify operations and improve scalability while maintaining high-quality execution.
• Maintain clear documentation across active workstreams, ensuring campaign status, key decisions, risks, and next steps remain visible to stakeholders.

Skills

Paid media

Integrated media planning

Digital marketing

Agency leadership

Measurement and analytics

AI proficiency

PowerPoint and Excel

Education

Bachelor’s degree or higher

Job description

Sony Interactive Entertainment is seeking a Senior Media Planner for a 6‑month contract; remote considered. The role supports PlayStation’s Global Media team, translating strategies into tactical plans across hardware and software campaigns.

You will lead agency partners, drive planning workflows, and deliver campaigns that balance brand impact with business performance, using AI‑enabled insights and rigorous measurement.