Senior Global Experiential Lead, Events & Activations

Sony Playstation; San Mateo (CA); Hybrid; USD 146,000 - 220,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Paid time off

Wellness program

Employee discounts

Bonus eligibility

Job summary

Sony Interactive Entertainment is hiring a Senior Event Planner in San Mateo, CA, to support the Global Events & Activations team. You will translate marketing objectives into world‑class live experiences that advance commercial goals and strengthen brand perception while engaging players worldwide.

Reporting to the Senior Manager, Global Events & Activations, you will lead end‑to‑end event development from briefing to post‑campaign evaluation, collaborating with Marketing, Studios, PR, Social,

Qualifications

• 8+ years in experiential marketing, events or production.
• Experience leading global experiential campaigns.
• Strong integrated marketing, stakeholder and agency management skills.
• Ability to influence senior partners and build trusted relationships.

Responsibilities

• Lead activation initiatives for global campaigns from briefing through delivery and evaluation.
• Define the role of events within go‑to‑market plans and collaborate with cross‑functional teams.
• Develop event briefs and guide agencies from concept through programming, production and live delivery.
• Manage agencies, suppliers, budgets, statements of work, schedules and on‑site operations to deliver high‑quality experiences.

Skills

Experiential marketing

Global campaigns

Stakeholder management

Budgeting and governance

Strategic thinking

Effective communication

Job description

Sony Interactive Entertainment is hiring a Senior Event Planner in San Mateo, CA, to support the Global Events & Activations team. You will translate marketing objectives into world‑class live experiences that advance commercial goals and strengthen brand perception while engaging players worldwide.

Reporting to the Senior Manager, Global Events & Activations, you will lead end‑to‑end event development from briefing to post‑campaign evaluation, collaborating with Marketing, Studios, PR, Social,