Senior Global Campaign Lead

Microstrategy1; Tysons (VA); On-site; USD 104,000 - 187,000; Full time

Job summary

Strategy is hiring a Global Campaign Manager (Snr or Director level) to build and run the integrated campaign engine for Strategy. This senior role owns the global campaign calendar, aligning messaging and campaigns across regions, segments, and verticals, and coordinating with sales, field marketing, partner marketing, creative, and product teams to drive pipeline and accelerate deals.

This onsite role is based in Tysons Corner, VA.

Qualifications

• 7+ years of B2B marketing experience.
• Experience designing messaging, narrative, and positioning for campaigns.
• Proven ability to run multi-channel campaigns that generate measurable pipeline.
• Strong understanding of enterprise buyer journeys and mid-funnel motion design.
• Experience segmenting campaigns by region, industry vertical, and customer segment.
• Comfort operating as the campaign quarterback with briefs and cross-functional stakeholders.
• Excellent writer and editor; can craft copy and guide others at scale.
• Proficiency with marketing automation (Marketo, HubSpot, or similar), Salesforce, and campaign analytics tools.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own integrated campaign strategy and execution.
• Design and execute multi-channel integrated campaigns aligned to pipeline and revenue targets.
• Build and maintain the global campaign calendar for customer segments and target industries.
• Coordinate inputs/outputs across email, social, web, paid media, events, and partner channels.
• Develop campaign messaging and narrative.
• Translate priorities into buyer-facing value propositions for the funnel.
• Define KPIs and report on performance against pipeline, MQL-to-SQL conversion, and revenue targets.
• Collaborate with sales, partner marketing, creative, and product teams to align campaigns.

Skills

Campaign management

Multi-channel campaigns

Marketing automation

Salesforce

Campaign analytics

Copywriting

Education

Bachelor's degree

Tools

Marketo

HubSpot

Salesforce

Job description

Strategy is hiring a Global Campaign Manager (Snr or Director level) to build and run the integrated campaign engine for Strategy. This senior role owns the global campaign calendar, aligning messaging and campaigns across regions, segments, and verticals, and coordinating with sales, field marketing, partner marketing, creative, and product teams to drive pipeline and accelerate deals.

This onsite role is based in Tysons Corner, VA.