Senior Sports Marketing Manager

PUMA; Boston (MA); On-site; USD 75,000 - 101,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

PUMA in Boston seeks a Senior Manager Sports Marketing Basketball to lead strategy and execution of athlete partnerships that amplify brand priorities and drive revenue, customer acquisition, and brand awareness.

You will manage activation plans, collaborate with Product and Global Marketing, and coordinate athlete product needs, events, and signature campaigns to deliver best-in-class experiences and growth.

Qualifications

• Bachelor's Degree in relevant field of study.
• 5+ experience in sports marketing, athlete servicing, partnerships, etc. in high-growth or global brand environments
• Strong organizational, problem solving, time management skills.
• Proven ability to manage multiple projects effectively and with desired end results is important
• Proven leadership experience with cross-functional teams.

Responsibilities

• Lead day-to-day partnership management with PUMA Basketball athletes.
• Ensure athletes have a constant flow of the right product for on court and off court needs.
• Build and maintain relationships with talent management representatives and industry contacts.
• Coordinate and attend brand events, photoshoots, and appearances with athletes to manage ambassador requests.
• Ensure athletes are posting and engaging with the brand on social media in a natural and authentic way.

Skills

Sports marketing

Athlete servicing

Partnerships

Cross-functional leadership

Executive presence

Education

Bachelor's Degree in relevant field of study

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

As the Senior Manager Sports Marketing Basketball, you will lead the strategy and execution of key athlete partnerships, ensuring athletes are amplifying brand and product priorities authentically for the global basketball business unit. This role will deliver a best-in-class brand experience to cultivate high-value partnerships that drive revenue, customer acquisition, and brand awareness.

S trategic Leadership

Build and maintain a comprehensive activation plans for athlete partners for ongoing engagement around milestones, key brand moments, global events, product launches and seasonal priorities.

Resolve conflicts and troubleshoot issues quickly, maintaining strong partner satisfaction and retention.

Proactively manage up by keeping leadership informed of partnership plans and requests, aligning expectations, potential risks and providing timely updates on key initiatives.

Cross-Functional Collaboration

Strong strategic acumen and the ability to connect partnerships to the broader business strategy.

Collaborate with Product, Global Marketing Teams, Global Business Units, Regional Account Marketing Teams, Creative Channels and Communications to operationalize and scale partner initiatives.

Work with integrated marketing channels to formulate the consumer journey, media plan, retail strategy and social rollout for signature collections and player capsules to internal and external stakeholders.

Formulate detailed recaps with internal channels to communicate campaign wins and growth opportunites in connection to signature franchises, key initiatives and events.

Partnership Management

Led the day-to-day partnership management with PUMA Basketball athletes. This includes but is not limited to:

• Ensure athletes have a constant flow of the right product. This includes both on court and off court product.
• Work with each athlete to understand their performance basketball product needs as well as their off the court style preferences.
• Build and maintain relationships with talent management representatives and industry contacts.
• Handle assigned athletes' servicing needs such as invoice processing, securing product, contractual budget planning, travel bookings, etc.
• Organize athlete product meetings virtual and in-market for footwear and apparel development connected to signature collections and player capsules, owning environment, agenda and hosipitality at a word-class level.
• Coordinate and attend brand photoshoots and appearances with assigned athletes to manage ambassador requests at brand initiatives.
• Ensure that PUMA is fulfilling our contractual obligations to each athlete.
• Work with the athletes to identify and support their charitable initiatives
• Ensure athletes are posting on engaging with the brand on social media in a natural and authentic way.

YOUR TALENT

• Bachelor's Degree in relevant field of study
• 5+ experience in sports marketing, athlete servicing, partnerships, etc. in high-growth or global brand environments
• Strong organizational, problem solving, time management skills.
• Proven ability to manage multiple projects effectively and with desired end results is important
• Proven leadership experience with cross-functional teams.
• Ability to work collaboratively with multiple stakeholders
• Exceptional written and verbal communication skills; strong executive presence and stakeholder management experience with athletes, agents, and senior leaders
• Extensive knowledge on the basketball community-from grassroots to professional
• Passionate about sport and sport culture

Domestic & International Travel - 40%

The hiring range base pay for this position is $74,500 - 101,120 + Bonus + Benefits

( Benefit Summary Corporate ) Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions ha