Senior General Manager - CA & HI, Premium Spirits Growth

Brown-Forman; Irvine (CA); On-site; USD 175,000 - 230,000; Full time

Job summary

Brown-Forman is seeking a Senior General Manager for California and Hawaii based in Irvine, responsible for leading the largest US market with premium spirit and wine brands and managing a substantial P&L.

You will forge strategic partnerships with distributors, set geographic strategy, and drive SNS and gross profit while guiding a cross-functional team of Brown-Forman employees, distributor partners, and agency partners to deliver results.

Qualifications

• Minimum 10 years in beverage alcohol with commercial leadership experience.
• Inclusive leadership capable of inspiring and delivering results.
• Able to navigate a VUCA environment and adapt quickly.
• Champion of people and partnerships with strong values.
• Excellent communication to articulate vision and direction.
• Strong relationship skills with internal and external stakeholders.
• Willing to travel 50%+ and hold a valid driver’s license.

Responsibilities

• P&L accountability across the geographic cluster for Brown-Forman employees, distributors and agency partners.
• Set strategic direction for geography, portfolio and cross-functional teams to deliver SNS and operating income.
• Create annual and long-term plans; hold full P&L accountability across markets and channels.
• Identify risks and opportunities and communicate action plans.
• Manage resource allocation and budget processes with region and marketing teams.
• Oversee distributor performance and align programs with Brown-Forman strategy and sales execution.

Skills

Experience in beverage alcohol

Leadership

Agility

Values and partnership focus

Communication

Partnership skills

Travel ready

Driver's license

Job description

Brown-Forman is seeking a Senior General Manager for California and Hawaii based in Irvine, responsible for leading the largest US market with premium spirit and wine brands and managing a substantial P&L.

You will forge strategic partnerships with distributors, set geographic strategy, and drive SNS and gross profit while guiding a cross-functional team of Brown-Forman employees, distributor partners, and agency partners to deliver results.