Senior GenAI & Personalization Product Marketing Lead

Amazon Inc.; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon.com Services LLC seeks a Senior Product Marketing Manager for GenAI & Personalization to scale agentic merchandising and personalization tools globally, partnering with Tech, Creative, and marketing teams. The role shapes AI-driven customer experiences and KPI-focused experimentation across Amazon programs.

You will own experiments, onboard new GenAI tools, and translate business needs into technical requirements, influencing the tech roadmap and performance metrics.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience working with AI/ML or GenAI products, features, or teams in a marketing, product marketing, or product capacity.
• Experience designing or supporting experimentation frameworks (e.g., A/B testing, holdout groups) and interpreting results in partnership with data science or ML teams.
• Experience translating business or marketing requirements into technical specifications for engineering or science teams.
• Experience owning or contributing to product roadmap strategy that shipped customer-facing features.

Responsibilities

• Partner with Engineering, Product, and Science to co-develop roadmap for scaling GenAI tools.
• Influence our Tech partners on AI-powered tool development with a customer-first approach.
• Author Business Requirement Documents translating business needs into technical requirements.
• Own experimentation roadmap to test new AI-powered models and logic.
• Run experiments and secure partnerships with marketers to conduct experiments.
• Develop feedback loops to share marketer input with Tech and Creative stakeholders.
• Understand marketing tasks and share back with Tech to guide the roadmap and 3 Year Plan.

Skills

Marketing experience

Data analytics

Executive communication

GenAI experience

Experimentation

Technical specs

Roadmap strategy

SQL

Segmentation

Tech marketing

Builder mindset

Job description

Amazon.com Services LLC seeks a Senior Product Marketing Manager for GenAI & Personalization to scale agentic merchandising and personalization tools globally, partnering with Tech, Creative, and marketing teams. The role shapes AI-driven customer experiences and KPI-focused experimentation across Amazon programs.

You will own experiments, onboard new GenAI tools, and translate business needs into technical requirements, influencing the tech roadmap and performance metrics.