Principal Product Manager, GenAI UX & Persona Strategy

Amazon Web Services (AWS); Seattle (WA); On-site; USD 181,000 - 245,000; Full time

Benefits offered by this job

Health insurance

RSUs / stock plan

401(k) matching

Paid time off

Job summary

Amazon Development Center U.S., Inc. in Seattle seeks a Principal Product Manager - Technical to define persona strategies for GenAI-powered AWS applications and drive a portfolio of differentiated experiences.

You will prototype, validate with artifacts, and collaborate with engineering to deliver trust, autonomy, and transparency across customer personas, while mentoring PM talent and shaping a builder PM culture.

Qualifications

• 7+ years as a Technical Product Manager with full lifecycle ownership.
• Experience shipping AI/ML or GenAI products at scale.
• Hands-on prototyping and working artifacts to validate bets.

Responsibilities

• Define persona strategy and scalable data-driven framework.
• Lead cross-functional teams including PMs, UX researchers, data scientists.
• Translate insights into a GenAI portfolio with investment theses.
• Define success metrics and present trade-offs to leadership.

Skills

Technical product management

Hands-on prototyping

Cross-functional leadership

Data-driven decision making

GenAI tooling understanding

Education

Bachelor's degree in Computer Science or Engineering

MBA or MS/PhD (preferred)

Tools

Amazon Bedrock

SageMaker

LangChain

Job description

Amazon Development Center U.S., Inc. in Seattle seeks a Principal Product Manager - Technical to define persona strategies for GenAI-powered AWS applications and drive a portfolio of differentiated experiences.

You will prototype, validate with artifacts, and collaborate with engineering to deliver trust, autonomy, and transparency across customer personas, while mentoring PM talent and shaping a builder PM culture.