Senior Food Product Manager — Growth, NPD & P&L

Cesna Recruitment; Buena Park (CA); Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

Cesna Recruitment is seeking a seasoned Brand/Product Marketing professional to develop a 3-year growth plan and manage products from ideation to market. You will lead cross-functional teams, set P&L targets, and drive marketing initiatives across packaging, ads, digital programs, and collaboration with external agencies.

The role requires 8+ years in consumer marketing (CPG, food industry preferred), strong MS Office skills, and potential Korean language ability.

Qualifications

• 8+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
• 8+ years of B2C or B2B experience and basic P&L knowledge.
• Bachelor's Degree required, preferably in Marketing, Advertising or Business Administration; MBA is a plus.
• Passion for food is a must!
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and SPINS.
• Bilingual in Korean preferred.

Responsabilités

• Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.
• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
• Set and manage P&L targets by categories and channels.
• Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
• Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
• Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company's strategy and goals.
• Manage product lifecycle including product improvements and SKU rationalization.
• Develop new product marketing plan and develop strategies to communicate with consumers.
• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
• Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
• Develop and direct marketing/sales collaterals such as sell sheet, brochure.
• Develop annual marketing budget and deliver all marketing activities within the budget.

Connaissances

Communication skills

Presentation skills

Korean language

Formation

Bachelor's degree in Marketing/Advertising/Business Administration

Outils

MS Office

Excel

PowerPoint

IRI

Nielsen

SPINS

Description du poste

Cesna Recruitment is seeking a seasoned Brand/Product Marketing professional to develop a 3-year growth plan and manage products from ideation to market. You will lead cross-functional teams, set P&L targets, and drive marketing initiatives across packaging, ads, digital programs, and collaboration with external agencies.

The role requires 8+ years in consumer marketing (CPG, food industry preferred), strong MS Office skills, and potential Korean language ability.