Senior Product Manager (Bilingual in Korean Required)

Pulmuone Foods USA, Inc.; Buena Park (CA); Presencial; USD 95.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental insurance

Vision insurance

Life insurance

Long-term disability

401K match

Generous PTO

Company holidays

Descripción de la vacante

Pulmuone Foods USA, Inc. is seeking a seasoned Brand Marketing Leader to drive product/category growth for a portfolio including Nasoya, Wildwood, and Monterey Gourmet Foods.

You will own the development and execution of strategic plans, manage P&L by category, and lead NPD processes from concept to launch, coordinating with supply chain, R&D, and sales. The ideal candidate has 8+ years in brand or product innovation marketing (CPG), strong MS Office skills, and a passion for food.

Formación

• Bachelor's degree in Marketing, Advertising or Business Administration; MBA a plus.
• 8+ years in brand or product innovation marketing (CPG preferred).
• 8+ years of B2C or B2B experience with basic P&L knowledge.
• Strong MS Office proficiency (Excel, PowerPoint) and data tools knowledge.
• Excellent verbal and written communication; ability to travel.
• Korean language skills are a plus.

Responsabilidades

• Develop and maintain a strategic 3-year plan for product/category growth.
• Manage products by monitoring sales volumes, market share, and competitive activity.
• Set and manage P&L targets by categories and channels.
• Lead development of new products (NPD) including pricing, positioning, labeling, and packaging.
• Collaborate with cross-functional teams to support development and strategy.
• Conduct product analyses and recommend pipeline enhancements.
• Manage product lifecycle, improvements, and SKU rationalization.
• Develop and execute marketing plans and communications to consumers.
• Lead packaging, ad development, digital marketing, and social media projects.
• Coordinate with external vendors (advertising, PR, market research).
• Determine research needs and track market trends to stay ahead.

Conocimientos

Brand marketing

Product innovation

P&L knowledge

Strong communication

Travel willingness

Bilingual in Korean

Educación

Bachelor's Degree

MBA

Herramientas

Excel

PowerPoint

IRI

Nielsen

SPINS

Descripción del empleo

Company Overview

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow - for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Company Overview

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow - for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Job Responsibilities But Not Limited To

• Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.
• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
• Set and manage P&L targets by categories and channels.
• Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
• Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
• Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company's strategy and goals.
• Manage product lifecycle including product improvements and SKU rationalization.
• Develop new product marketing plan and develop strategies to communicate with consumers.
• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
• Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
• Develop and direct marketing/sales collaterals such as sell sheet, brochure.
• Develop annual marketing budget and deliver all marketing activities within the budget .

Skills/Qualifications

• Bachelor's Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
• Passion for food is a must!
• 8+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
• 8+ years of B2C or B2B experience and basic P&L knowledge.
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal, written communication skills and presentation skills.
• Ability to accomplish tasks in a timely manner and meet deadlines.
• Ability to travel.
• Bilingual in Korean preferred.

Skills/Qualifications: $95,000 - $110,000

We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.

Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.