Product Manager (Bilingual in Korean)

Pulmuone; Buena Park (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

Pulmuone, a leading global food manufacturer, is seeking a Brand/Product Marketing Manager in Buena Park, CA. You will drive category strategy, pricing, packaging, and new product development from concept to launch, collaborating with R&D, Sales, and Operations.

You will analyze market trends, manage marketing campaigns, and coordinate with agencies to deliver impactful consumer communications. A strong CPG background and solid MS Office skills are essential for success.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Business Administration; MBA preferred.
• 3 years of brand or product innovation marketing experience in CPG, preferably in food.
• 3 years of B2C or B2B experience with basic P&L knowledge.
• Strong MS Office skills, especially Excel and PowerPoint; familiarity with IRI, Nielsen and Spins.
• Excellent verbal and written communication and presentation abilities.
• Ability to manage tasks and meet deadlines.

Responsibilities

• Analyze sales volumes, market share trends, and competitive activity to inform strategy.
• Set and manage P&L targets by category and channel.
• Collaborate with SCM and Operations to enable category strategies.
• Lead development of new products from concept to launch.
• Develop marketing plans and communicate with consumers.
• Manage marketing projects including packaging, ads, digital marketing, and social media.
• Coordinate with external agencies and vendors.
• Develop pricing and positioning to grow market share.
• Create a 3-year strategic plan for growth and profitability.
• Oversee product lifecycle and SKU rationalization.
• Conduct consumer research and monitor market trends.
• Create marketing collateral like sell sheets and brochures.
• Maintain artwork archives and current marketing materials.
• Develop annual marketing budget and execute within it.

Skills

Brand/product marketing

CPG experience

B2C/B2B experience

P&L knowledge

MS Office (Excel/PowerPoint)

Communication skills

Presentation skills

Education

Bachelor’s degree in Marketing/Advertising/Business Administration

MBA (preferred)

Tools

IRI

Nielsen

Spins

Job description

Company Overview

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow – for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Job Responsibilities but not limited to:

• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
• Set and manage P&L targets by categories and channels.
• Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy.
• Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
• Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D
• Develop new product marketing plan and develop strategies to communicate with consumers.
• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
• Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
• Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share.
• Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products.
• Manage product lifecycle including product improvements and SKU rationalization.
• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
• Develop and direct marketing/sales collaterals such as sell sheet, brochure.
• Manage archive to ensure all artwork designs and marketing materials remain current.
• Develop annual marketing budget and deliver all marketing activities within the budget.

Skills/Qualifications:

• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
• Passion for food is a must!
• 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
• 3 years of B2C or B2B experience and basic P&L knowledge.
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal, written communication skills and presentation skills
• Ability to accomplish tasks in a timely manner and meet deadlines.

Range:

$75,000 - $85,000

We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.

We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.