Product Manager (Bilingual in Korean)

Pulmuone Foods USA, Inc.; Buena Park (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

Life insurance

Long-term disability

401K match

Generous PTO

Company holidays

Job summary

Pulmuone Foods USA, Inc. is seeking a marketing leader to manage products from concept to launch, analyze sales volumes and market trends, and set category strategy.

You will lead NPD, develop packaging and pricing, and communicate with consumers, while coordinating with SCM, Operations, and external agencies. The role requires a Bachelor’s in Marketing or Business, 3+ years in brand or product innovation marketing in the food industry, and strong Excel/PowerPoint skills.

Qualifications

• Bachelor’s degree in marketing, advertising or business administration; MBA is a plus.
• 3 years of relevant work experience in brand or product innovation marketing in food.
• 3 years of B2C or B2B experience with basic P&L knowledge.
• Strong Excel and PowerPoint skills; familiarity with consumer market data.
• Passion for food and ability to collaborate cross-functionally.

Responsibilities

• Manage products by monitoring sales volumes, market share trends and competitive activity.
• Set and manage P&L targets by categories and channels.
• Lead NPD from concept to execution with R&D and other functions.
• Develop marketing plans, positioning, packaging and pricing strategies.
• Execute marketing projects including packaging, ads, digital and social media.
• Coordinate with vendors, agencies and cross-functional teams.

Skills

MS Office

Excel

PowerPoint

Verbal & written communication

Market analysis

Education

Bachelor’s degree in Marketing/Advertising or Business Administration

MBA (plus)

Tools

IRI

Nielsen

SPINS

Job description

Company Overview

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow – for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Company Overview

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow – for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Job Responsibilities But Not Limited To

• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
• Set and manage P&L targets by categories and channels.
• Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy.
• Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
• Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D
• Develop new product marketing plan and develop strategies to communicate with consumers.
• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
• Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
• Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share.
• Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products.
• Manage product lifecycle including product improvements and SKU rationalization.
• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
• Develop and direct marketing/sales collaterals such as sell sheet, brochure.
• Manage archive to ensure all artwork designs and marketing materials remain current.
• Develop annual marketing budget and deliver all marketing activities within the budget.

Skills/Qualifications

• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
• Passion for food is a must!
• 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
• 3 years of B2C or B2B experience and basic P&L knowledge.
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal, written communication skills and presentation skills
• Ability to accomplish tasks in a timely manner and meet deadlines.

Range:

$75,000 - $85,000

We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.

Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.