Senior Floral Category Lead: Growth, Strategy & Innovation

Edible Brands, LLC; Atlanta (GA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Healthcare plans

401(k) plan

Life insurance

Short-term disability

Flexible spending accounts

Paid time off

Job summary

Edible Brands is seeking a Senior Manager, Floral to own the floral category strategy across our U.S. and Canadian franchise network. You will shape the assortment, pricing, and product innovation from sourcing to commercialization to drive growth and profitability.

You will lead a cross-functional team, partner with suppliers, marketing, and operations, and present performance to senior leadership. This onsite role is based in Atlanta, GA with travel to grower sites as needed.

Qualifications

• 5+ years in category management or merchandising with floral knowledge preferred.
• Proven ability to develop and execute category strategies that drive sales, margin and profitability.
• Strong knowledge of assortment planning, pricing, promotions, and product lifecycle management.
• Strong analytical and financial acumen using sales, customer, market, and P&L data to inform decisions.
• Experience leading cross-functional initiatives and bringing products from concept through commercialization in a fast-paced environment.

Responsibilities

• Develop and execute short- and long-term floral category strategies that drive sales growth, margin expansion, and market share.
• Own category P&L performance, using financial, sales, customer, and market data to identify opportunities and improve profitability and inventory productivity.
• Lead assortment planning, product lifecycle management, and portfolio optimization to create a compelling, differentiated, and profitable floral offering.
• Develop pricing, promotional, and merchandising strategies informed by consumer insights, competitive intelligence, market trends, and sales performance.
• Build and manage strong relationships with growers, suppliers, and vendors, including negotiations, strategic programs, and opportunities for exclusive products.
• Lead new product development from concept through commercialization, partnering with cross-functional teams to ensure successful launches.
• Identify emerging consumer trends and competitive opportunities to build a strong pipeline of floral innovation and category growth.
• Partner with Marketing, Digital, eCommerce, Operations, Supply Chain, and Franchise Support to execute seasonal launches, campaigns, and customer engagement initiatives.
• Present category performance, strategic recommendations, and business cases to senior leadership.
• Coach and develop team members, fostering accountability, collaboration, and continuous improvement across the category team.

Skills

Category management

Merchandising

Product management

Vendor negotiations

Data analysis

Cross-functional leadership

Presentation skills

Tools

Microsoft Excel

Category analysis tools

Job description

Edible Brands is seeking a Senior Manager, Floral to own the floral category strategy across our U.S. and Canadian franchise network. You will shape the assortment, pricing, and product innovation from sourcing to commercialization to drive growth and profitability.

You will lead a cross-functional team, partner with suppliers, marketing, and operations, and present performance to senior leadership. This onsite role is based in Atlanta, GA with travel to grower sites as needed.