Senior Fleet Strategist - Heavy Equipment & ROIC

Machine Recruitment; Houston (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Machine Recruitment is seeking a Sr. Fleet Manager in Houston to lead fleet strategy, asset performance, and capital deployment for a large heavy equipment and rental fleet.

The role focuses on maximizing utilization, optimizing fleet mix, ROIC, and ensuring equipment is positioned across multiple branches, with cross-functional collaboration across Sales, Operations, Service, Finance, and Logistics. The ideal candidate will bring extensive experience in fleet management of heavy equipment and

Qualifications

• 7–10+ years of fleet management or capital-intensive operations experience.
• Experience managing a large, diversified equipment fleet or asset portfolio.
• Background in heavy equipment rental, construction equipment, or related industries.
• Strong understanding of fleet utilization, asset lifecycle economics, ROI/ROIC, capital planning, and forecasting.
• Experience with equipment purchasing, OEM relationships, fleet replacement, and asset disposition.
• Strong analytical skills translating fleet data into operational decisions.
• Experience working across Sales, Operations, Service, Finance, and Logistics.
• Bachelor’s degree in Finance, Engineering, Business or related field.

Responsibilities

• Develop and execute fleet strategy aligned with growth, utilization, and ROIC targets.
• Manage equipment purchasing, capital planning, redeployment, and dispositions.
• Optimize fleet mix across general rental, specialty, and heavy equipment categories.
• Prioritize capital investments based on demand, utilization, asset performance, and return thresholds.
• Evaluate fleet requirements and make data-driven recommendations regarding equipment additions and replacements.
• Monitor and drive fleet utilization across multiple branches and equipment categories.
• Identify underperforming and idle assets and implement corrective strategies.
• Analyze time-on-rent, physical utilization, financial utilization, idle fleet, and other key performance indicators.
• Partner with Sales and Operations to align equipment supply with customer demand.
• Reduce unnecessary idle time and improve overall fleet productivity.
• Lead fleet rotation and redeployment strategy across the branch network.
• Ensure equipment is positioned in markets with the strongest demand and utilization opportunities.
• Coordinate equipment movement to support large projects, seasonal demand, and business growth.
• Reduce unnecessary equipment transfers and associated transportation costs.

Skills

Fleet management

Asset management

Capital planning

Data analytics

Cross-functional leadership

Forecasting

Stakeholder management

Strategic thinking

Communication

Relationship building

Education

Bachelor’s degree in Finance/Engineering/Business

Tools

Fleet management systems

Reporting platforms

Telematics systems

Job description

Machine Recruitment is seeking a Sr. Fleet Manager in Houston to lead fleet strategy, asset performance, and capital deployment for a large heavy equipment and rental fleet.

The role focuses on maximizing utilization, optimizing fleet mix, ROIC, and ensuring equipment is positioned across multiple branches, with cross-functional collaboration across Sales, Operations, Service, Finance, and Logistics. The ideal candidate will bring extensive experience in fleet management of heavy equipment and