Senior Fintech Marketing Lead — Strategy & Programs

Experian; California; Ibrido; USD 140.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Uncapped commission

Medical/dental/vision + 401K

Flexible work environment

PTO including holidays

Benefits site

Descrizione del lavoro

Experian, a global data and technology leader, is seeking a Senior Marketing Lead for Fintech markets based in Costa Mesa, CA. You will shape marketing strategy, translate insights into compelling programs, and drive multi-channel campaigns from planning through measurement.

The role focuses on aligning priorities with growth opportunities, collaborating across teams, and delivering measurable outcomes while supporting business expansion in fintech and related sectors.

Competenze

• 10+ years of experience in marketing, market strategy or related fields.
• Experience executing integrated marketing strategies and campaigns.
• Experience managing complex programs from strategy through execution.
• Experience with positioning, messaging, content, audience segmentation and measurement.
• Experience collaborating with partners in a matrixed organization.
• Excellent written and verbal communication with senior leaders.

Mansioni

• Lead marketing strategy and annual plans for the assigned market.
• Monitor market conditions and identify opportunities for marketing and GTM decisions.
• Translate insights into positioning, messaging, content, sales enablement, and programs.
• Lead cross-channel campaigns from concept to execution and optimization.
• Build consensus and guide programs to advance market goals.
• Recommend marketing investments across events, partnerships, content, and engagement.
• Monitor performance and use data to improve effectiveness and demonstrate results.
• Be a subject matter resource on market dynamics and messaging.
• Improve processes and planning to increase efficiency and repeatability.

Conoscenze

Marketing strategy

Integrated campaigns

Cross-functional collaboration

Campaign measurement

Data-driven decision making

Formazione

Bachelor's degree in marketing, business, communications

Descrizione del lavoro

Experian, a global data and technology leader, is seeking a Senior Marketing Lead for Fintech markets based in Costa Mesa, CA. You will shape marketing strategy, translate insights into compelling programs, and drive multi-channel campaigns from planning through measurement.

The role focuses on aligning priorities with growth opportunities, collaborating across teams, and delivering measurable outcomes while supporting business expansion in fintech and related sectors.