Senior Field Sales Representative (Food & Beverage Distribution, CPG, FMCG)

Premier Food Supplies LLC.; Detroit (MI); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with Employer Match

Life Insurance

Disability Insurance

PTO 5 days on hire + accrual

Job summary

Premier Food Supplies LLC is seeking a seasoned field sales professional to grow grocery and restaurant accounts across the Midwest. You will visit clients, upsell products, and share market insights while coordinating with strategy teams to drive growth.

This role requires frequent travel, strong product knowledge, and the ability to manage promotions, samples, and planograms, with a focus on delivering superior customer service.

Qualifications

• 5+ years of field sales experience in food & beverage, hospitality, distribution, or FMCG/CPG.
• Bilingual in English and Hindi; additional South Asian languages a plus.
• Proficient in Microsoft Office or Google Suite.
• Valid driver’s license and willingness to travel up to 75%.
• Capable of occasionally lifting up to 60 lbs.

Responsibilities

• Sales Management: consistently grow weekly sales orders from assigned accounts.
• Client Visits: regularly visit clients, perform follow-ups, upsell, promote trials, and manage promotions.
• Product Expertise: master product knowledge to tailor recommendations.
• Collections Support: assist collections in securing timely payments.
• Relationship Cultivation: build strong relationships with grocery/restaurant clients; advise on planograms and order processes.
• Market Growth: identify and pursue new business opportunities in the Midwest.
• Lead Generation: engage in cold calling to generate new client leads.
• Reporting: provide management with insights on customer needs and competitive activity.

Skills

Bilingual: English & Hindi

Microsoft Office / Google Suite

Valid driver’s license

Willingness to travel up to 75%

Customer relationship management

Tools

QuickBooks

Sage

Netsuite

SAP

Odoo

Job description

Description

• Sales Management: Consistently collect and grow weekly sales orders from assigned accounts.
• Client Visits: Regularly visit clients and conduct follow-up calls to assess needs, manage inventory, enhance sales through upselling/cross-selling, promote trials/samples, and maintain promotion awareness.
• Product Expertise: Master product knowledge to provide tailored recommendations.
• Collections Support: Support the collections team in securing timely payments from accounts, including necessary follow-ups.
• Relationship Cultivation: Cultivate strong relationships with grocery and restaurant clients, advising on planogram planning, product selections, and order processes.
• Market Growth: Identify and pursue new business opportunities within the Indian food market.
• Issue Resolution: Address customer inquiries and resolve issues swiftly, logging and tracking significant concerns for resolution.

• Data Analysis: Analyze sales data to increase market share and wallet size.
• Market Insights: Stay informed about market trends and competitors, providing regular insights and reports to management.
• Strategy Implementation: Collaborate with the business strategy team to implement sales insights in daily account management.
• Marketing Participation: Participate in field marketing activities, product demos, and industry events to penetrate new markets.
• Lead Generation: Engage in cold calling to generate new client leads.
• Reporting: Provide management with reports on customer needs, potential new products or services, and competitive activities.
• Technology Adoption: Assist customers in adopting new technologies and e-commerce platforms.
• Additional Duties: Perform additional duties as required to meet business needs.

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) with Employer Match after 1 year
• Life Insurance (Employer Sponsored & Voluntary options available)
• Short Term and Long Term Disability Insurance
• Generous PTO (5 days on hire, with accrual over time)
• 6 Paid Holidays per year
• Referral Program
• Relocation Assistance (as discussed per company's discretion)
• Travel Reimbursement
• Bonus and Performance Bonus Opportunities

Requirements

Minimum Qualifications

• 5+ years of field sales experience in any of the following industries: food & beverage, hospitality, distribution, or FMCG/CPG (Indian or South Asian food is a plus).
• Bilingual in English and Hindi; additional South Asian languages a plus.
• Proficient in Microsoft Office or Google Suite.
• Valid driver's license and clean record; willing to travel up to 75%.
• Capable of occasionally lifting up to 60 lbs.

Preferred Qualifications

• Previous Work Experience in South Asian (Indian) grocery or restaurant sales.
• Familiar with diverse markets; adept at working in fast-paced settings.
• Previous experience with desktop and/or tablet-based sales order management tools (e.g. Quickbooks, Sage, Netsuite, SAP, Odoo)

Physical Requirements

• Significant field work, at least 75% travel.

Schedule

• Monday to Friday, with required evenings, weekends, and holidays as needed.
• Office is based in Troy, Michigan. Employee can be based anywhere in the Midwest
• Responsibilities will require frequent travel between office and customer locations for site visits.

Why Us?

Join Premier Food Supplies (PFS) , a leading distributor in the food and beverage industry for over 20 years. PFS is an equal opportunity employer committed to a diverse and inclusive workplace.