Field Sales Representative (Food & Beverage Distribution, CPG, FMCG)

Premier Food Supplies LLC.; Detroit (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with Employer Match after 1 yr

Life Insurance (Employer Sponsored)

Short/Long Term Disability Insurance

Generous PTO

6 Paid Holidays per year

Referral Program

Relocation Assistance

Travel Reimbursement

Bonus and Performance Bonus

Job summary

Premier Food Supplies LLC is seeking a results‑oriented Sales Manager to grow weekly orders from assigned accounts and visit clients for needs assessment and upselling. You will master product knowledge to tailor recommendations and support collections while cultivating key grocery and restaurant relationships.

Based in the Midwest, with up to 75% travel, you will identify new opportunities in the Indian food market, analyze data, and engage in field marketing and lead generation efforts to

Qualifications

• 2–5 years of field sales experience in food & beverage, hospitality, distribution, or FMCG/CPG.
• Bilingual English and Hindi; additional South Asian languages a plus.
• Proficient in MS Office or Google Suite.
• Valid driver’s license and clean record; travel up to 75%.
• Capable of lifting up to 60 lbs.

Responsibilities

• Sales Management: Consistently collect and grow weekly sales orders from assigned accounts.
• Client Visits: Regularly visit clients and follow up to assess needs and upsell.
• Product Expertise: Provide tailored recommendations based on product knowledge.
• Collections Support: Help secure timely payments from accounts with follow-ups.
• Relationship Cultivation: Advise on planograms, product selections, and order processes.
• Market Growth: Identify new opportunities within the Indian food market.
• Issue Resolution: Address inquiries and log significant concerns for resolution.
• Data Analysis: Analyze sales data to increase market share and wallet size.
• Market Insights: Stay informed on trends and competitor activity with regular reports.
• Strategy Implementation: Work with strategy team to apply insights in daily accounts.
• Marketing Participation: Support field marketing, demos, and industry events.
• Lead Generation: Conduct cold calls to generate new client leads.
• Reporting: Provide management with customer needs and competitive activity reports.
• Technology Adoption: Help customers adopt new tech and e-commerce platforms.
• Additional Duties: Perform other tasks as needed.

Skills

Field sales

Bilingual EN/HI

MS Office

Google Suite

Valid driver’s license

Travel up to 75%

Lifting 60 lbs

Tools

QuickBooks

Sage

NetSuite

SAP

Odoo

Job description

Description

• Sales Management: Consistently collect and grow weekly sales orders from assigned accounts.


• Client Visits: Regularly visit clients and conduct follow-up calls to assess needs, manage inventory, enhance sales through upselling/cross-selling, promote trials/samples, and maintain promotion awareness.


• Product Expertise: Master product knowledge to provide tailored recommendations.


• Collections Support: Support the collections team in securing timely payments from accounts, including necessary follow-ups.


• Relationship Cultivation: Cultivate strong relationships with grocery and restaurant clients, advising on planogram planning, product selections, and order processes.


• Market Growth: Identify and pursue new business opportunities within the Indian food market.


• Issue Resolution: Address customer inquiries and resolve issues swiftly, logging and tracking significant concerns for resolution.

• Data Analysis: Analyze sales data to increase market share and wallet size.


• Market Insights: Stay informed about market trends and competitors, providing regular insights and reports to management.


• Strategy Implementation: Collaborate with the business strategy team to implement sales insights in daily account management.


• Marketing Participation: Participate in field marketing activities, product demos, and industry events to penetrate new markets.


• Lead Generation: Engage in cold calling to generate new client leads.


• Reporting: Provide management with reports on customer needs, potential new products or services, and competitive activities.


• Technology Adoption: Assist customers in adopting new technologies and e-commerce platforms.


• Additional Duties: Perform additional duties as required to meet business needs.

Benefits

• Medical, Dental, and Vision Insurance


• 401(k) with Employer Match after 1 year


• Life Insurance (Employer Sponsored & Voluntary options available)


• Short Term and Long Term Disability Insurance


• Generous PTO (5 days on hire, with accrual over time)


• 6 Paid Holidays per year


• Referral Program


• Relocation Assistance (as discussed per company’s discretion)


• Travel Reimbursement


• Bonus and Performance Bonus Opportunities

Requirements

Minimum Qualifications

• 2-5 years of field sales experience in any of the following industries: food & beverage, hospitality, distribution, or FMCG/CPG (Indian or South Asian food is a plus).


• Bilingual in English and Hindi; additional South Asian languages a plus.


• Proficient in Microsoft Office or Google Suite.


• Valid driver’s license and clean record; willing to travel up to 75%.


• Capable of occasionally lifting up to 60 lbs.

Preferred Qualifications

• Previous Work Experience in South Asian (Indian) grocery or restaurant sales.


• Familiar with diverse markets; adept at working in fast-paced settings.


• Previous experience with desktop and/or tablet-based sales order management tools (e.g. Quickbooks, Sage, Netsuite, SAP, Odoo)

Physical Requirements

• Significant field work, at least 75% travel.

Schedule

• Monday to Friday, with required evenings, weekends, and holidays as needed.


• Office is based in Troy, Michigan; Employee can be based anywhere in the Midwest


• Responsibilities will require frequent travel between office and customer locations for site visits.

Why Us? Join Premier Food Supplies (PFS) , a leading distributor in the food and beverage industry for over 20 years. PFS is an equal opportunity employer committed to a diverse and inclusive workplace.