Senior Field Marketing Manager (West Coast)

GitLab; United States; Remote; USD 90,000 - 195,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to join their Regional Marketing team. In this exciting role, you will craft integrated campaigns that highlight the company's value proposition through innovative in-person and digital experiences. With a focus on the AMER West region, you will collaborate closely with sales, marketing, and product teams to drive pipeline growth and enhance market presence. This position offers a unique opportunity to make a significant impact in a fast-paced, collaborative environment, where your creativity and strategic thinking will be highly valued. If you're passionate about marketing and eager to contribute to a mission-driven organization, this is the perfect opportunity for you.

Benefits

Flexible Paid Time Off

Home Office Support

Equity Compensation

Growth and Development Fund

Parental Leave

Team Member Resource Groups

Health Benefits

Asynchronous Work Environment

Qualifications

• 5-7 years experience in B2B tech field marketing with sales teams.
• Excellent communication skills to convey complex ideas effectively.
• Proven ability to manage marketing budgets and resources.

Responsibilities

• Own AMER regional marketing initiatives and create strategic plans.
• Analyze and report on marketing impact to various audiences.
• Lead cross-functional teams to execute demand generation plans.

Skills

Field Marketing

B2B Tech Industry

Data Analysis

Budget Management

Communication Skills

Creative Thinking

Agile Methodologies

Relationship Building

Education

Bachelor's Degree

Tools

Salesforce

Marketo

Tableau

Asana

Allocadia

Google Workspace

Job description

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

Role Overview

Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab’s value through in-person and digital experiences. We're seeking an experienced, creative marketing professional to develop and execute field marketing strategies across the AMER West region. In this role, you'll work closely with sales, marketing, and product teams to drive pipeline growth for our Sales and Ecosystem programs. This position offers the opportunity to make a significant impact on GitLab's market presence while working with a collaborative, cross-functional team in a fast-paced environment.

What You’ll Do

• Take full ownership of your AMER regional marketing initiatives, creating detailed and strategic program plans.
• Continually experiment, test and iterate programs to define best practices and evolve programs as the business grows.
• Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly.
• Achieve high and consistent ROI from Marketing programs in AMER, through operational rigor, measurement, and budget and financial management.
• Be a leader in working cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing.
• Work in collaboration with external agencies and 3rd parties to prepare, manage and execute campaigns.
• Act as a Senior leader on the Field Marketing team, mentoring and guiding Field Marketing Coordinators/Specialists and Managers.
• Be a leader in building and driving processes within the Field Marketing organization.

What You’ll Bring

• 5 to 7+ years progressive experience in the B2B tech industry with a focus on field marketing, working directly with sales teams.
• You’re a creative thinker with fresh ideas and a playbook on how to try new tactics and build things from the ground up.
• Data-driven, using data to measure results and inform decision making and strategy development.
• Proven aptitude to build and drive a budget within the territory.
• Orientation to managing program details.
• Experience delivering on both third-party and owned events.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
• Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings).
• Proficient in Salesforce, Marketo, Tableau, Asana, Allocadia, GitLab, and Google Workspace.
• Proven experience being self-directed and working with minimal supervision.
• Experience managing marketing budgets and allocating resources across tactics.
• High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders.
• You share our values and work according to those values.
• Ability to travel if needed and comply with the company’s travel policy.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range $90,700 — $194,400 USD.

Country Hiring Guidelines

GitLab hires new team members in countries around the world. All of our roles are remote; however, some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.