Senior Field Marketing Manager (Public Sector)

Appian; McLean (VA); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading company in McLean, VA is seeking a Senior Field Marketing Manager to lead marketing efforts in the Public Sector. The ideal candidate will have extensive experience in B2G marketing, managing events, and driving pipeline growth. This role requires collaboration with sales teams and executing strategic marketing initiatives to enhance brand visibility and revenue. The position emphasizes in-person collaboration, requiring employees to work on-site five days a week.

Benefits

Training and Development

Growth Opportunities

Community Engagement

Qualifications

• 6+ years in B2G Field Marketing with Public Sector experience.
• Proven success in driving pipeline growth through marketing programs.

Responsibilities

• Collaborate with sales to implement lead generation activities.
• Manage budgets for field programs and execute ABM strategies.
• Source venues and coordinate logistics for events.

Skills

Project Management

Presentation

Communication

Critical Thinking

Creative Thinking

Education

Bachelor's Degree

Tools

CRM

Marketing Automation

ABM Tools

Job description

Senior Field Marketing Manager (Public Sector)

Experienced Hire Marketing McLean, Virginia

At Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. We seek to understand what's best for our customers, go beyond completion, strive for excellence, and embrace candid communication. These values guide our actions and culture daily. Join our passionate team dedicated to accomplishing challenging goals.

We are seeking a Senior Field Marketing Manager to lead go-to-market efforts and integrated planning for our Public Sector industry. The ideal candidate has a proven track record in marketing within this vertical, with experience in end-to-end field event strategy, sales enablement, and managing partner ecosystems in a dynamic environment. Familiarity with Public Sector marketing, including Defense, Federal Civilian, and/or State and Local Government, and a strong understanding of related technology ecosystems like business process automation, low-code development, and case management are essential.

The role involves managing and executing Field Marketing programs and Public Sector industry events to grow sales pipeline and revenue, including operational, implementation, and post-event activities.

This position is based at our HQ in McLean, VA. We value in-person collaboration to foster our culture and mission. Employees are expected to work in the office five days a week to promote teamwork and shared ideas. We believe this environment enhances our collective success.

Responsibilities include:

1. Collaborate with Public Sector Sales Leadership and Field Sales to identify and implement lead generation and account expansion activities.
2. Execute account-based marketing (ABM) strategies aligned with account plans to generate leads.
3. Manage budgets for Field programs.
4. Work with Marketing Operations to review campaign performance metrics and develop actionable insights.
5. Translate data into strategic decisions.
6. Define goals and implementation plans with stakeholders to promote Appian’s brand.
7. Execute onsite and field programs.
8. Communicate marketing strategies and messaging to regional Sales teams for effective sales cycles.
9. Ensure lead and pipeline outcomes meet targets, maintaining strong engagement with sales and partners.
10. Source venues, coordinate technology, and develop materials for events and trade shows.
11. Manage project deliverables on schedule and within budget.
12. Travel approximately 25-35%.

Qualifications include:

• 6+ years in B2G Field Marketing in an Enterprise Software environment, with Public Sector experience (DoD, FedCiv, SLG).
• Bachelor’s Degree.
• Proven success in Public Sector marketing programs that drive pipeline growth.
• Experience working with fast-paced sales teams.
• Expertise in managing large and regional event logistics and understanding the Public Sector event landscape.
• Strong presentation, project management, and ROI reporting skills.
• Ability to work collaboratively in a results-oriented environment.
• Critical and creative thinking with multitasking skills under deadlines.
• Highly organized, detail-oriented, with excellent communication skills.
• Experience with CRM, Marketing Automation, and ABM tools.

#LI-MB1

Tools and Resources

• Training and Development: Focused onboarding, mentorship, and continuous learning opportunities through Appian University and other programs.
• Growth Opportunities: Leadership programs, skills training, and tuition reimbursement to support career development.
• Community: Inclusive environment with employee-led affinity groups fostering social, educational, and outreach activities.

About Appian

Appian is a software company that automates business processes with its AI-Powered Process Platform. Trusted by innovative organizations to improve workflows, unify data, and optimize operations for better growth and customer experiences. Visit appian.com for more information. [Nasdaq: APPN]

We are an equal opportunity employer committed to diversity and inclusion. Qualified applicants will receive consideration without regard to protected characteristics. Reasonable accommodations are available; contact us at [e-mail].