Senior Field Marketing Manager - Consumer & Life Sciences Industries

EngineersOfAI; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Celonis is seeking a Field Marketing Lead for the North America market to drive demand across Consumer & Life Sciences industries. You will partner with NA sales, partners, and global programs to build campaigns that educate, engage, and convert at scale.

You will design and execute end-to-end marketing programs, events, and ABM initiatives, aligning with corporate marketing and GTM teams to maximize pipeline and revenue growth in a fast-paced, transformative environment.

Responsibilities

• Build the yearly industry demand generation plan with NA sales leaders to align goals and drive programs with account executives, BDRs, partners, digital marketing and global programs team
• Design and execute strategic marketing campaigns across a broad mix of tactics to achieve pipeline goals
• Evaluate and select key industry events and roundtables, owning the event strategy from creation to execution
• Design and run Celonis-hosted webinars and in-person events to reach prospects and customers
• Create new programs for account-based marketing and pipeline acceleration
• Scale demand creation with partners to increase awareness, create pipeline and support partner campaign toolkits
• Collaborate with the global digital marketing team to execute campaigns via email, LinkedIn and other channels
• Collaborate with partner marketing to scale demand creation with partners and increase pipeline
• Work with global campaigns to adapt for Consumer and Life Sciences industry marketing
• Develop campaigns-in-a-box for Consumer and Life Sciences use cases not covered by global campaigns team
• Collaborate with corporate marketing and go-to-market teams to plan and host flagship Process Intelligence initiatives

Job description

Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model — which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet.

Celonis makes processes work for people, companies, and the planet. The Celonis Process Intelligence Platform, powered by process mining and AI, combines process data and business context to create a living digital twin of the enterprise, connecting people to processes, teams to each other, and AI to the business.

We believe there is a massive opportunity for companies to understand their business, optimize operations, and drive significant value across the top, bottom and green lines - and for that, we need you to join us.

The Team

The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline -- both independently and with our partners -- and cultivating a customer community of change makers. We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals.

This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross-functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Director of North America Industry Field Marketing.

At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment.

The Role

Field marketing acts as the 'CMO' of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. This pivotal role requires a strategic leader who can build and accelerate demand within the Consumer & Life Sciences industries (Consumer Packaged Goods, Retail, Healthcare and Life Sciences). You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals.

The work you’ll do

• Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
• Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
• Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution
• Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
• Creating new programs for account-based marketing and pipeline acceleration
• Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
• Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline
• Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Consumer and Life Sciences industry marketing
• Work cross-functionally to create campaigns-in-a-box for Consumer and Life Sciences specific use cases that are not covered by the global campaigns team.
• Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligen