Senior Field Marketing Manager

Garner; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Garner is a fast-growing healthcare technology company seeking a Field Marketing Manager to own end-to-end field programs across the western United States. You will design executive dinners, roundtables, workshops and conferences, building a regional marketing calendar in collaboration with sales leadership to drive demand and pipeline.

You will measure ROI, influence pipeline metrics, and create repeatable playbooks, leveraging AI to increase efficiency and collaboration in planning and

Qualifications

• 5-7 years of field marketing experience, including experience at a technology company.
• Proven track record of driving pipeline through field programs.
• Highly self-directed and execution-oriented mindset.
• Strong prioritization and project management skills.
• Excellent stakeholder management and communication skills.
• Ability to interpret program metrics and pipeline KPIs.
• Proficiency with marketing tech stacks such as Salesforce, HubSpot, or Swoogo.
• Experience using AI tools to automate and scale impact.
• Must be based in the Mountain or Pacific time zone and live near a major airport.
• Ability to travel up to 50%.

Responsibilities

• Own end-to-end strategy, planning, and execution of field programs across the western US, including executive dinners, roundtables, workshops, and conferences
• Build and manage a regional field marketing calendar in partnership with sales leadership and demand generation
• Own pipeline targets tied to field marketing and design engagement strategies to maximize conversion and sales follow-through
• Partner with sales and BDR teams to build targeted invite lists and drive attendance from priority accounts
• Manage sponsorships, venue/vendor relationships, speakers, and third-party event investments
• Track and report on program ROI, pipeline sourced/influenced, and engagement metrics
• Build scalable, repeatable playbooks for field programs
• Utilize an AI-first mindset to build efficiency and collaboration into program planning and execution

Skills

Field marketing

Pipeline generation

Stakeholder mgmt.

Project management

Marketing tech

AI tools

Time zone requirement

Travel readiness

Tools

Salesforce

HubSpot

Swoogo

Job description

Responsibilities

• Own end-to-end strategy, planning, and execution of field programs across the western US, including executive dinners, roundtables, workshops, and conferences
• Build and manage a regional field marketing calendar in partnership with sales leadership and demand generation
• Own pipeline targets tied to field marketing and design engagement strategies to maximize conversion and sales follow-through
• Partner with sales and BDR teams to build targeted invite lists and drive attendance from priority accounts
• Manage sponsorships, venue/vendor relationships, speakers, and third-party event investments
• Track and report on program ROI, pipeline sourced/influenced, and engagement metrics
• Build scalable, repeatable playbooks for field programs
• Utilize an AI-first mindset to build efficiency and collaboration into program planning and execution

Requirements

• 5-7 years of field marketing experience, including experience at a technology company
• Proven track record of driving pipeline through field programs
• Highly self-directed and execution-oriented mindset
• Strong prioritization and project management skills
• Excellent stakeholder management and communication skills
• Ability to interpret program metrics and pipeline KPIs
• Proficiency with marketing tech stacks such as Salesforce, HubSpot, or Swoogo
• Experience using AI tools to automate and scale impact
• Must be based in the Mountain or Pacific time zone and live near a major airport
• Ability to travel up to 50%

About the Company

Garner is a fast-growing healthcare technology company on a mission to transform the healthcare economy by delivering high-quality and affordable care through data-driven insights and redesigned benefits.