Senior Field Marketing Manager

Garner Health; United States; Remote; USD 127,000 - 140,000; Full time

Benefits offered by this job

Equity incentive

Flexible PTO

Medical/Dental/Vision

401(k)

Job summary

Garner Health is seeking a high-energy Senior Field Marketing Manager to lead the field marketing strategy across the western US. You will own the end-to-end lifecycle of in-person programs, partnering with sales and BDR teams to maximize pipeline and revenue.

The role is fully remote, with travel up to 50% and time-zone eligibility in Mountain or Pacific regions. You will drive ROI, tooling adoption, and scalable playbooks while leveraging AI tools to improve efficiency and impact.

Qualifications

• 5-7 years of field marketing experience in technology (pipeline-focused).
• Self-directed, execution-oriented mindset delivering complex programs.
• Strong prioritization and project management across multiple programs and regions.
• Excellent stakeholder skills; able to influence sales leaders and collaborate with peers.
• Solid data skills; interpret metrics and KPIs to prioritize markets.
• Experience with event/marketing tech stack (Salesforce, HubSpot, Swoogo).
• Experience using AI to improve ROI; Claude Code a plus.

Responsibilities

• Own end-to-end strategy, planning, and execution of field programs across the western US.
• Build and manage regional field marketing calendar with sales and demand gen.
• Own pipeline targets and design pre-event, day-of, and post-event engagement strategies.
• Partner with sales/BDR to build invite lists and drive attendance from priority accounts.
• Manage sponsorships, venue, vendors, speakers, and investments end-to-end.
• Track ROI, pipeline influence, and engagement metrics; share insights with marketing team.
• Build repeatable playbooks for field programs, scalable across regions and partners.
• Apply AI-first mindset to plan and run field programs; utilize Claude Code.

Skills

Field marketing

Pipeline focus

Stakeholder management

Project management

AI mindset

Adaptability

Tools

Salesforce

HubSpot

Swoogo

Claude Code

Job description

Garner’s mission is to transform the healthcare economy, delivering high-quality and affordable care for all.

We are fundamentally reimagining how healthcare works in the U.S. by partnering with employers to redesign healthcare benefits using clear incentives and powerful, data-driven insights. Our approach guides employees to higher-quality, lower-cost care, creating a system that works better for everyone. Patients achieve better health outcomes, employers spend healthcare dollars more effectively, and physicians are rewarded for delivering exceptional care rather than performing more procedures.

Garner is one of the fastest-growing healthcare technology companies in the country. Our products are trusted by the most sophisticated employers and providers in the industry, and we are building a team of talented, mission-driven individuals who are motivated to make a meaningful impact on healthcare at scale.

About the role:

We are seeking a high-energy, results-driven Senior Field Marketing Manager to join our Field Marketing team, reporting to the VP, Experiential Marketing. In this role, you will own and scale Garner’s field marketing strategy across the western region of the US, designing and executing the in-person programs that build the sales pipeline and accelerate revenue with the audiences who shape where companies send their healthcare dollars: benefits consultants and brokers, HR Benefits leaders, and our strategic partners.

This is a high-ownership role for a self-starter. You will run the full program lifecycle, from strategy and sales alignment through execution and pipeline attribution, and you will be accountable for the pipeline those programs generate. Through your efforts, you will directly influence Garner’s growth in priority markets and accounts, and help define a repeatable field marketing engine that scales with the company.

Where you will work:

This role is fully remote and does not require relocation to our NYC headquarters. Because of the significant travel this role requires, you must be based in the Mountain or Pacific time zone and live near a major airport. You should expect up to 50% travel to run events and programs.

What you will do:

• Own the end-to-end strategy, planning, and execution of field programs across the western region of the US, including executive dinners, roundtables, workshops, conferences, and roadshows that engage benefits consultants, brokers, and HR Benefits leaders
• Build and manage a regional field marketing calendar in close partnership with sales leadership and demand generation, prioritizing the markets, accounts, and formats that will most move pipeline and accelerate deals
• Own pipeline targets tied to field marketing, and design pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-through
• Partner hand-in-hand with sales and BDR teams to build targeted invite lists and drive strong attendance from priority accounts and partners
• Manage sponsorships, venue and vendor relationships, speakers, and third-party event investments end to end, with a bias toward efficiency and measurable outcomes
• Track and report on program ROI, pipeline sourced and influenced, and engagement metrics, and bring field insights back to the broader marketing team to sharpen campaigns and messaging
• Build scalable, repeatable playbooks for field programs that can be replicated across regions, segments, and partners
• Bring an AI-first mindset to everything you do, using AI to build efficiency, consistency, and collaboration into how field programs are planned and run; Garner is enabling our teams on Claude Code, and you will be expected to put it to work

The ideal candidate has:

• 5-7 years of field marketing experience, including prior field marketing experience at a technology company, with a proven track record of driving pipeline through field programs.; you think in terms of pipeline and revenue, not just attendance (Healthcare, benefits, or HR-tech audience experience is a plus)
• A highly self-directed, execution-oriented mindset; you consistently deliver quality results on complex programs, create the workflows, standards, and tools the function runs on, and move fast without waiting to be told what to do
• Strong prioritization and project management skills, with the ability to optimize across speed, cost, and quality and juggle multiple programs, regions, and stakeholders at once without losing the objective
• Excellent stakeholder skills; you build strong relationships and communicate concisely and compellingly, equally effective influencing sales leaders and collaborating with marketing peers, vendors, and external partners
• A solid command of the data; you interpret program metrics and pipeline KPIs, extract the signal from the noise, and use it to prioritize the markets and accounts that matter most
• Comfort with the event and marketing tech stack (Salesforce, HubSpot, Swoogo, or similar), and a continuous drive to improve ROI through better tools, automation, and process
• Experience using AI to work smarter is strongly preferred; you look for ways to automate the repetitive, raise quality, and scale your impact, and you are eager to grow these skills with us; comfort with Claude Code specifically is a significant plus
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

This is a unique opportunity to join a fast-growing company in a transformative role, helping shape the future of healthcare.

Compensation Transparency:

The base salary range for this position is $127,000 - $140,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k), Teladoc Health and more.

Equal Employment Opportunity:

Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].